03/06/2024
Visual identity for plastic surgeons FlyInDoc
SITUATION
FlyInDoc represents four plastic surgeons who travel in pairs overseas to perform various surgeries. Seeking to enhance their professional presence, they were looking for a visual identity and marketing strategy implementation.
SOLUTION
While the marketing agency RightNow took care of FlyInDoc’s marketing strategy, we created a visual identity centered around a full, cohesive design system tailored for social media, including the logo, submark, defining colour scheme, selecting typography, curating imagery, and establishing design guidelines.
To represent the seamless patient journey and the surgeons’ global mobility, we arranged interconnected lines in the logo and strategically made the DOC icon resemble a symbol of a universal goddess, embodying expertise, and compassion. Additionally, the created submark logo offers adaptability for various digital spaces, and a choice of a modern font adds a contemporary touch to the brand.
To differentiate FlyInDoc from competitors, who often opt for generic blue or pink logos with facial imagery or merely use stock photos, we focused on creating a visually striking brand identity. Our colour palette selection, comprising violet for luxury, brown and beige for tranquility, and pastels for psychological patient benefits, sets FlyInDoc apart while fostering an atmosphere of professionalism and care, perfectly aligned with the client’s objectives.
