INSEO

09/02/2019

Amit Agarwal originally shared:

Pingdom today closed their free website monitoring service plan. If you are looking for an alternative, just build your own website monitor with Google Sheets https://www.labnol.org/internet/website-uptime-monitor/21060/

Pingdom today closed their free website monitoring service plan. If you are looking for an alternative, just build your own website monitor with Google ... - Justinas Kundrotas (Justin Kundrot) - Google+

27/07/2018

Google updates its search quality rating guidelines.

It has published a revised version of the 164-page set of guidelines used to help their human "quality raters" evaluate online content and provide feedback to Google.

Public version downloadable at https://goo.gl/FL3WmM



https://plus.google.com/113085364184960396863/posts/h9BekFQUVHX

27/07/2018

Time to refresh and rethink.

If you hadn't chance to attend recent , this is a wonderful writeup by Chris Countey summarising all of the awesome know-how that was shared this year. Very recommended read for World People. Enjoy and re-think some common things you were doing on daily/weekly/monthly basis.

https://www.linkedin.com/pulse/what-i-took-from-mozcon-2018-chris-countey/

Time to refresh and rethink. If you hadn't chance to attend recent , this is a wonderful writeup by +Chris Countey summarising all of the aw... - Justinas Kundrotas (Justin Kundrot) - Google+

27/07/2018

On-page SEO for Google's Natural Language Processing.

Traditional on-page SEO guidance is to target a primary phrase, its near-related terms, and its longtail variants by using them in the text and placing them in strategic locations on the page (i.e., title, headings, early in content, throughout content). However, writing for Natural Language Processing, or NLP, requires some additional steps and considerations.

Now, managing on-page SEO for Google’s NLP capabilities requires a basic understanding of the limitations of its parser and the intelligence behind the logic. In practical terms, this is technical SEO for content understanding. Writing for NLP requires clear, structured writing and an understanding of word relationships.

Dive in here: https://www.briggsby.com/on-page-seo-for-nlp

If you'd need good Python NLP libraries, here's a good list: https://www.kdnuggets.com/2018/07/comparison-top-6-python-nlp-libraries.html



P.S. Big thanks to Justin Briggs (the author) and AJ Kohn for another great share.

On-page SEO for Google's Natural Language Processing. Traditional on-page SEO guidance is to target a primary phrase, its near-related terms, and its l... - Justinas Kundrotas (Justin Kundrot) - Google+

27/07/2018

315000 Eur for Lithuanian news publisher innovation projects from Google's Digital News Innovation Fund.

Wouldn't be interesting to learn what kind of projects and publishers got financing in Baltics, and especially in Lithuania?

The answer is here! https://newsinitiative.withgoogle.com/dnifund/dni-projects/?country=LTU



https://plus.google.com/113085364184960396863/posts/H8UXH39Vhtp

27/07/2018

Latest news in voice.

Another publisher-relevant news were posted by Google just two days ago. Now as a news publisher, you can surface your content on the Google Assistant by implementing Speakable structured data markup (surely according to the Google developer documentation). So for example user may ask his Google Assistant "Hey Google, what's the latest news on SEO?" and get instant answer in voice. This feature is now available for English language users in the US only. Google hopes to launch in other languages and countries as soon as a sufficient number of publishers have implemented speakable.
Well, Baltic news publishers will probably have to wait for such possibilities long enough (I'd say years and years), probably and so sadly we are very low in Google's priority list for language-related innovations. For me it's totally understandable, being small means just being small in business. But there's one more thing - marking up content with structured data isn't priority for our news publishers as well, excl. maybe that markup that is needed for rich snippets/cards.

More on speakable news features https://webmasters.googleblog.com/2018/07/hey-google-whats-latest-news.html



Aaron Bradley originally shared:

All the news that's fit to speak

Today Google announced a beta program that will allow US Google News publishers (see [1], below) "to mark up sections of a news article that are most relevant to be read aloud by the Google Assistant."

The initiative relies on the http://schema.org/speakable property (currently in pending as https://pending.schema.org/speakable) and the property's target type SpeakableSpecification.

Putting on my connected/structured/intelligent content hat, this has interesting implications for how (audio-targeted) news content is produced. That is, Assistant ain't interested in reading out a whole news article ("we recommend around 20-30 seconds of content per section of speakable structured data, or roughly two to three sentences"), so this impacts how content is put together editorially.

Announcement
Hey Google, what's the latest news?
http://bit.ly/2JS1SWm

Content type specifications
Speakable (BETA)
http://bit.ly/2JVpdGK

[1] UPDATE Thanks to Richard Hearne who on Twitter pointed out that the announcement said only that the feature "available for English language users in the US". I had mis-characterized this as being available only for US Google New publishers - it appears that any Google News publisher is eligible to ask for inclusion in the program.
https://twitter.com/RedCardinal/status/1021936027538092032



https://plus.google.com/113085364184960396863/posts/3ivg111LPn5

03/06/2018

IMPORTANT. Using Wordpress and Yoast SEO Plugin? Check if haven't lost rankings on ±March 6 2018.

A major update to Yoast SEO fixes a bug that affected the rankings of certain websites. The founder of Yoast, Joost de Valk, personally offered an apology to victims of the error that may have suffered “Panda-like problems” and lost search rankings as a consequence.
The ranking bug introduced what Yoast calls, “Panda-like problems” when it updated to the 7.0 version. This change affected settings to the way image redirects are handled (media / attachement URLs). Fortunately this update did not affect all users.
Please read the post by Yoast itself https://yoast.com/media-attachment-urls/

Also check recent Search Engine Journal post on the issue https://www.searchenginejournal.com/yoast-plugin-bug/255639/

IMPORTANT. Using Wordpress and Yoast SEO Plugin? Check if haven't lost rankings on ±March 6 2018. A major update to Yoast SEO fixes a bug that affected... - Justinas Kundrotas (Justin Kundrot) - Google+

28/12/2017

[SEO] Google: Long Term Noindex Will Lead To Nofollow On Links.

This maybe obvious to some SEOs, but some still don't realise it. See how Google's John Mueller puts it in recent Webmaster Hangout:

[...] So it's kind of tricky with noindex. Which which I think is something somewhat of a misconception in general with a the SEO community. In that with a noindex and follow it's still the case that we see the noindex. Snd in the first step we say okay you don't want this page shown in the search results. We'll still keep it in our index, we just won't show it and then we can follow those links.
But if we see the noindex there for longer than we think this this page really doesn't want to be used in search so we will remove it completely. And then we won't follow the links anyway. So in noindex and follow is essentially kind of the same as a noindex, nofollow. There's no really big difference there in the long run. [...]

Or listen to his talk by yourself:

https://www.youtube.com/watch?v=9GNg8R-X8LQ&t=54m51s



https://plus.google.com/113085364184960396863/posts/AnGNjA7HiWT

Join us for a Google Webmaster Central office hours hangout on Dec 15, 9:30am CET https://www.timeanddate.com/worldclock/fixedtime.html?iso=20171215T0930&p1=268 Add your questions at https://plus.google.com/collection/8926cB . This session is open to anything webmaster related like crawling, indexin...

19/12/2017

Really useful TL;DR by John Mueller (Google) on trailing-slash usage in URLs. It's not about SEO, it's just about how websites work (meaning it's important for SEO too).



John Mueller originally shared:

The "trailing-slash or not" question comes up from time to time, so I thought I'd write something short up.
tl;dr: the slash after a hostname or domain name is irrelevant, you can use it or not when referring to the URL, it ends up being the same thing. However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not. This is not SEO-specific, but just how websites work :).

The first part comes from https://www.w3.org/Protocols/rfc2616/rfc2616-sec5.html .1 , where every request you make to a server must contain a URI, and if you're asking for the homepage, that would be "/". You can try this out with "telnet" if you want to feel like a hacker (they're just normal requests, nothing hacker'y about them :-)): https://docs.google.com/document/d/1P4xnu5xEA7qtQGQRImoUkg1RA0ftTMR8x9pKov-5mE4/view

The second part is essentially a question of asking for a subdirectory or file. Many servers automatically redirect there, which makes it look like the same thing, but you can easily see it by asking for a file with an unnecessary slash, eg. https://www.google.com/humans.txt vs https://www.google.com/humans.txt/ .

https://plus.google.com/113085364184960396863/posts/5LzvaxWCxoo

28/11/2017

Reading: Artificial Intelligence: Implications On Marketing, Analytics, And You by Avinash Kaushik

https://goo.gl/jD66Lz

Reading: Artificial Intelligence: Implications On Marketing, Analytics, And You by +Avinash Kaushik https://goo.gl/jD66Lz # # #... - Justinas Kundrotas - Google+

15/11/2017

Replace "I guess", "I feel" or "I think" to "I know"

Google Firebase helps us not just build better mobile apps, but also grow and engage our audience as well as business. One of the essential Firebase tools in this regard is Remote Config which enables us not only make changes to our apps without republishing them, but also smoothly run A/B Tests(1) in our apps, and sequently replace "I guess", "I feel" or "I think" to confident "I know". And improve(2).
Google's Laurence Moroney and Arda Atalı let us learn by examples about these great app growth hacking features packed in Firebase. This keynote below is from Firebase Dev Summit 2017 that was held in Amsterdam on October 31st.

Remote Config:
https://firebase.google.com/products/remote-config/

All videos from Firebase Dev Summit 2017!
https://www.youtube.com/playlist?list=PLl-K7zZEsYLlTSrObc8GxDLarH7tF9WeW

Footnotes
(1) Firebase A/B Testing product currently is in public beta stage.
(2) only if we reach statistical significance in our experiments.

*o

https://plus.google.com/113085364184960396863/posts/izZ8kfGrz5H

In this video, learn from Laurence Moroney and Arda Atali about some of the new tools in Firebase that let you test your app with users and build an experience that keeps them engaged. Check out the rest of the Firebase Dev Summit videos here: https://goo.gl/bczYSW Subscribe to the Firebase Channel…

15/10/2017

Pivotal role of SEO in the creation and curation of content to prevent loss of visibility, traffic and revenue

Conflicting content leads to so called cannibalisation. Google is becoming increasingly sensitive to content of a similar nature and if we haven’t made it completely clear exactly which page(s) that we want to return, and which ones we have chosen to be complementary, the result will inevitably be cannibalisation, leading to loss of visibility, traffic and revenue.

The content optimisation flowchart provided below (taken from Jon Earnshaw deck) provides simple yet powerful ways to avoid such negative consequences.

Want to know more about this? Jon's talks and decks is the best way to follow:

https://www.slideshare.net/jonathanearnshaw/seo-46813620
https://www.youtube.com/watch?v=ASsxh8ZwseQ
https://www.slideshare.net/pidatametrics/conflicting-content-your-biggest-nightmare-59720965



https://plus.google.com/113085364184960396863/posts/28p2Z4zzKea