Rasa SEO Strategist

14/05/2026

Pastaruoju metu su komanda naršėme po AI paieškos ir GEO tyrimus iš visų įmanomų kampų, bandėme suprasti, kas iš tikrųjų veikia.

Kartu su Adomas Šulcas galų gale viską aprašėme. Straipsnyje - dabartinė GEO situacija, tyrimų apžvalga ir principai, į kuriuos verta atkreipti dėmesį.

https://versloidejos.lt/reklama-ir-marketingas/dirbtinio-intelekto-paieskos-optimizavimas-geo-principai-praktikos-mitai/

We've been digging into AI search and GEO research from every angle - trying to separate what actually works from what's just noise.

The result is a thorough look at the current state of GEO: the research, the findings, and the principles worth paying attention to.

Published for the Lithuanian SEO community - but Google Translate will do a solid job if you're curious.

Link in the comments 👇

11/05/2026

AI citations = 120% more clicks 😶‍🌫️ Most brands are leaving them on the table.

Cyrus Shepard - Zyppy study found brands cited in Google's AI overviews get 120% more organic clicks per impression and a 41% increase in paid clicks compared with uncited brands.

He analyzed 54 published experiments, studies, and patents on AI citations across ChatGPT, Gemini, and Perplexity.

Then scored every ranking factor by:
💎 Repeatability across studies
💎 Strength of evidence
💎 Support from patents and official docs

The top three?
🗒️ URL accessibility (9.5): if AI bots can't crawl your page, they can't cite it - and new user agents make this easier to break than ever.
🗒️ Search rank (9.4): 38% of AI Overview citations come from Google's top 10 results, so traditional SEO is still the foundation.
🗒️ Fan-out rank (9.3): AI engines silently run related queries to ground their answers - rank for the whole cluster, not just one keyword.

The biggest surprise: LLMs.txt scored a 2, with no credible evidence it influences AI citations.

07/05/2026

At Growth Bite, we build SEO strategies focused on revenue, conversions, and measurable business impact.

If this resonates with what you’re seeing in your own business, let’s connect and see where the gaps are.🤝

05/05/2026

🧨 Coming back from Brighton SEO with a quick review of the best speakers from Thursday's sessions (in my opinion):

💎 Emily Hill - Breaking the Template: Subverting AI Copywriting Frameworks for SERP Differentiation
This one really made my day. Emily showed how predictable and recognizable AI-written copy is, and how to actually fix it.

💎 Sophie Coley - From Keywords to Conversations: Winning in an AI-First Search World With Audience-Focused Content
Sophie explained that keywords and prompts are not the same thing, and how the difference really matters when you're optimizing for AI-first search.

💎 Amanda Walls - E-E-A-T 2.0: The Trust Layers That Drive Rankings In Modern Search
Loved this angle. There's more to authority building than a simple PR release. You can also work on:
* Industry citations
* Speaking visibility
* Expert commentary

01/05/2026

Hello from Brighton SEO! 👋

Having an amazing time at the conference - so many great insights, inspiring talks, and brilliant people all in one place. Even bumped into this fun seagull mascot along the way! 🐦✨

If you’re here too, let’s connect!

29/04/2026

Dar nespėjote skirti savo 1,2 % GPM?🤔

Gera žinia – dar galite tai padaryti, ir visai nebūtina to daryti tą pačią minutę kaip deklaruojant pajamas. Tai paprastas būdas prisidėti prie iniciatyvų, kurios kuria vertę – jums tai nieko nekainuoja, o organizacijoms gali reikšti labai daug.

Šiemet savo paramą nusprendžiau skirti Rupert projektui. Tai alternatyvios edukacijos programa, siekianti užpildyti atotrūkį tarp meno edukacijos ir profesionalios kūrybos, suteikianti platformą jauniems ir perspektyviems kūrėjams pradėti tarptautinę karjerą.

Jei dar nesuspėjote pasirinkti, kam skirti savo 1,2 %, galbūt ši iniciatyva įkvėps ir Jus!⭐

28/04/2026

4 tools I use to run my agency daily ☺️

Here's my stack at Growth Bite:

💎 Claude - for long emails, drafting social media posts, and fact-checking drafts. Writes faster than me. Often better too.

Pro tip: feed it scraped data as context. The output gets 10x sharper.

💎 DeepL - for translating from English into other languages. The best translator I've tested. Nails nuance that other tools miss.

💎 Gemini - connected to my Gmail inbox. Finds lost documents in seconds. Gmail's own search can't compete.

💎 Invoice123 - reads every expense invoice automatically. Logs it straight into my CRM. Close to zero manual input.

27/04/2026

350 guest posts. 18% success rate. 0 paid placements.

My friend Evelina Milenova just got featured on Search Engine Land and honestly, nobody deserves it more. I'm so happy for her 🥹

Her process is gold. 3 things that actually move the needle:

💎 Email the right person - content manager, not a generic inbox;
💎 Hyper-personalize your pitch - researched topics get 19% reply rates vs 3% for templates;
💎 Play the long game - 1 quality post builds a relationship worth 10 more;

The biggest mistake? Treating guest posting as a numbers game. It's a relationship game.

What's your biggest struggle with guest post outreach? 👇

27/04/2026

If you're not subscribed to Freddie Chatt's newsletter, you're missing out 😶‍🌫️

Recently, he shared some hard truths about SEO in 2026. Here are 5 tactics that aren't living up to the hype:

1. Chasing Reddit rankings
Google's been dialing down Reddit's weight in SERPs. Brands that bet big on seeding strategies are watching returns dry up.

2. Treating GEO as a shiny new discipline
It's not. GEO is just structured data, clean product info, and clear architecture. The brands getting cited by ChatGPT nailed the fundamentals first.

3. Pouring budget into upper funnel content for e-commerce
AI answers most informational queries before anyone clicks. Meanwhile, category pages sit broken. Commercial intent is where organic revenue still lives.

4. Reacting to every algorithm update
Every update kicks off the same routine - panic, theories, declarations that something's dead. Most sites end up exactly where they started. Build something fundamentally sound instead.

5. Link building as your main growth lever
The ROI keeps shrinking year over year. Internal linking, product feeds, and subcategory depth often beat it - for free.

DON'T MISS IT

23/04/2026

Hello and welcome!👋

I’m Rasa Sosnovskytė - Co-Founder of Growth Bite , SEO strategist, and growth-focused digital marketer passionate about turning ambitious ideas into measurable success.

Over the years, I’ve helped brands such as Tesonet, Oxylabs, and many others strengthen their visibility, dominate search results, and achieve sustainable business growth. I believe great marketing happens where creativity meets strategy and every decision is backed by data.

🚀 I bring a results-driven mindset, sharp analytical thinking, and a practical approach to every project. My focus is always on creating smart, effective strategies that generate real impact, support long-term growth, and make every marketing investment count.

If you’d like to connect, collaborate, or learn more about my experience, feel free to visit my LinkedIn profile:

https://www.linkedin.com/in/rasa-seo-strategist/ 🙌

22/04/2026

🚨 DI banga Lietuvoje rimsta: ar sprendimai buvo priimti per skubiai?

Šį kartą DELFI studijoje kartu su Adomas Šulcas dalinomės savo įžvalgomis apie dirbtinio intelekto tendencijas Lietuvoje ir jų poveikį verslui.

Matau, kad vis daugiau įmonių supranta - skubotas DI diegimas ir greitas darbuotojų mažinimas ne visada atneša laukiamų rezultatų. Nors buvo tikimasi, kad technologijos greitai perims daugelį funkcijų, realybė parodė, jog žmogaus vaidmuo išlieka itin svarbus.

💡 Mano pagrindinė žinutė verslui:
Didžiausia vertė atsiranda tada, kai technologijos sustiprina žmonių darbą, o ne jį pakeičia. Kūrybiškumas, kritinis mąstymas ir gebėjimas suprasti klientą vis dar yra nepakeičiami.

👉 O kaip atrodo Jums - dirbtinis intelektas labiau mažins darbo vietų skaičių ar atvers naujas galimybes?