Adomas Šulcas

12/05/2026

Džiaugiuosi ir didžiuojuosi!

Portalas „Elektroninės vizijos" įvertino Growth Bite kaip vieną geriausių SEO agentūrų Lietuvoje – 2-oji vieta sąraše.

Tai ne tik įvertinimas komandai – tai patvirtinimas, kad darbas, kurį darome kiekvieną dieną, kuria realią vertę klientams.

Dėkoju klientams, kurie mums patiki savo augimo kelionę. Jūs esate šio įvertinimo priežastis. 💪🚀

07/05/2026

Ready to turn SEO into actual business growth - not just better-looking reports? Let’s talk. 🚀

30/04/2026

Do LLMs think? While it's a philosophical question (see: the Chinese Room argument), I think we have a good study for the contrary.

Harvard Business Review ran a study wherein they asked leading LLMs for a business decision across 7 core business tensions. Prompts included varying business contexts, so the answers should differ. Only a binary choice was provided.

All mostly provided the same answers, regardless of business context.

It seems training data makes LLMs prefer certain answers, even if they are "reasoning" about the context.

Adding more details helps, but only by a small margin:

"[...] adding detailed scenarios tempered the bias, the models still leaned toward their general preferences. On average, adding context to the baseline prompt shifted the share of biased responses by just 11% from baseline, sometimes increasing and sometimes decreasing the bias."

So, the "reasoning" bit does fairly little. Training data decides the answer most of the time.

What's worse – if you don't frame it as a binary choice, they'll make contradicting claims. For example, ChatGPT recommended that a business pursue both short-term and long-term gains simultaneously.

29/04/2026

Verslo “auksinės kulkos” nėra arba daryk tai - kas sunku. 💪

Growth Bite bendrasavininkas, filosofas, rašytojas, SEO specialistas Adomas Šulcas dalinasi savo nuomone apie verslo pradžią, panaudodamas puikius, gyvenimiškus pavyzdžius. 🤷‍♂️

Ši ištrauka - iš pokalbių laidos „Marketingo legendos“, kur kalbėjome, nuo ko iš tiesų įmonė turi pradėti, kurios tikslas komunikuoti efektingai arba įvesti produktą į rinką efektyviai. 💡

Nuorodą į pilną epizodą rasite komentaruose👇

28/04/2026

Ever wondered how much better of a deal you're getting with subscriptions over API? Found on Ed Zitron's newsletter (top read if you want to get something that isn't AI hype), calculated by She-llac. Both links in comments.

Makes you think – is the API profitable? If it isn't, things are not looking good for Anthropic.

Subscription plans also don't bill you for cache reads, while writes are discounted. With a warm cache, you're getting a 36.7x discount over the API. And that's not even calculating the increased costs of the new tokenizer (which probably is discounted for subscriptions).

How did these calculations get so precise? Anthropic (at least used to) returns float values in the usage page. Highly specific ones at that (e.g., 0.16327272727272726).

You can then use various mathematical methods to get fractions, and since usage is (used / limit), you can eventually get back the fraction. And then it's a lot of testing, data collection, and reverse engineering.

👉Ed Zitron's newsletter/articles:

https://www.wheresyoured.at/

https://she-llac.com/claude-limits

23/04/2026

Hello and welcome!

I’m Adomas Šulcas, Co-founder of Growth Bite , a writing professional and marketing expert focused on creating content that stands out in competitive markets and ranks at the top of search engines. This page is where I’ll be sharing insights, ideas, and practical knowledge from my field -covering content strategy, SEO, digital marketing, writing, and business growth.🚀

💼Throughout my career, I have built extensive experience across multiple areas of content creation - from informative blog articles and press releases to technical writing, public relations communication, and reputation risk management. Today, I specialize in SaaS and other fast-growing industries where clarity, speed, and strategic thinking are essential.

If you’d like to connect, exchange ideas, or follow more of my work, feel free to connect with me on LinkedIn: https://www.linkedin.com/in/adomas-sulcas/

22/04/2026

SEMRush has published 17 months of clickstream data from ChatGPT. It's what you'd expect if you're in SEO and exactly the opposite if not:

1. ChatGPT growth has stalled and has been slowly dropping since 2025/10.
2. Referral traffic still grew despite (1), BUT Google gets 20% of all ChatGPT referral traffic.
3. Only a third of all prompts use search.
4. 65% to 85% of all prompts do not match traditional search (keywords).

💡I find the 4th most insightful – a large majority of all prompts have nothing to do with commercial intent (or very little). It's a lot of "help me think this through", "do these clothes fit", "explain X Y Z".

In other words, many of the queries are ones that traditional search could not answer, or ones that would be difficult to find answers to.

🤔So what do you do? Work on SEO, perform whatever GEO is possible, but don't drop the former for the latter. LLMs are still a drop in the bucket when you compare traffic, and many of the queries are in no way related to commercial interests.

22/04/2026

Kur toliau eisime su DI ir kaip jį taikysime marketinge? Pilnas mūsų su Rasa SEO Strategist interviu jau DELFI.lt

👉https://www.delfi.lt/m360/naujausi-straipsniai/entuziazmo-del-di-realybe-lietuvoje-pernelyg-paskubeta-atleidineti-zmones-120239853

🚨 DI banga Lietuvoje rimsta: ar sprendimai buvo priimti per skubiai?

Šį kartą DELFI studijoje kartu su Adomas Šulcas dalinomės savo įžvalgomis apie dirbtinio intelekto tendencijas Lietuvoje ir jų poveikį verslui.

Matau, kad vis daugiau įmonių supranta - skubotas DI diegimas ir greitas darbuotojų mažinimas ne visada atneša laukiamų rezultatų. Nors buvo tikimasi, kad technologijos greitai perims daugelį funkcijų, realybė parodė, jog žmogaus vaidmuo išlieka itin svarbus.

💡 Mano pagrindinė žinutė verslui:
Didžiausia vertė atsiranda tada, kai technologijos sustiprina žmonių darbą, o ne jį pakeičia. Kūrybiškumas, kritinis mąstymas ir gebėjimas suprasti klientą vis dar yra nepakeičiami.

👉 O kaip atrodo Jums - dirbtinis intelektas labiau mažins darbo vietų skaičių ar atvers naujas galimybes?