02/07/2026
Speed doesn’t feel like a big issue.
Until you realise what it’s actually doing.
Every extra second:
– fewer people stay
– fewer people convert
– more revenue disappears quietly
Users don’t complain.
They just leave.
And most of the time, it’s not one dramatic delay -
it’s small inefficiencies adding up across the experience.
That’s why speed isn’t a technical metric.
It’s a direct lever on performance.