28/10/2025
🔵 One of our most meaningful and human-centered campaigns is now live - and we’re proud to share the story.
Together with Valsts policijas koledža (State Police College of Latvia), we developed a full-cycle communication campaign to support admissions, elevate the prestige of police service, and present the College as a modern, ambitious, and accessible place of study for young people.
Our proposed format - a bold series of video podcasts featuring real police officers - became the heart of the campaign. Honest, personal conversations revealed the human side of the profession and created an emotional connection with the audience.
What we delivered:
▪️ 5 full-length podcast episodes (YouTube, Spotify)
▪️ 27 short clips adapted for TikTok, Reels, Shorts
▪️ Over 70 visual assets: banners, covers, graphics
▪️ A full content funnel with strategic media planning
▪️ Organic and paid distribution across all major platforms
📊 Results:
▪️ 1,414,031 total views and listens
▪️ 100% of episodes exceeded target KPIs
▪️ Strong organic engagement, especially on TikTok and Spotify
Our favorite part? Real stories, real people, real impact.
Huge thanks to the entire project team - from our partners at the VYSE video production studio and our brilliant creatives (designers, copywriters), to our host Raivis Vilūns, and of course our colleagues from the Police and the Police College, for your trust, openness, and collaboration – especially: Diana Lukina, Simona Grāvīte, Annija Ermiča, Sabīne Strautiņa.
See how MATCH created a podcast-led campaign to boost awareness, trust, and applications for the State Police College in Latvia.