21/08/2023
"π΄πππ ππ πππ πππππ πππ πππππππππ
ππππ ππππππ"
When done right, I agree that this statement is true.
Now in case youβre wondering, WHY am I suddenly talking about this when I'm trying to specialize in FB Ads marketing.
If you keep reading you'll find out whyβ¦
As an ads strategist, I get to work with many team members in a clientβs business.
And one thing Iβve learned is that email copywriting is certainly one of the most valuable channels for a business. Basically emails = money.
Let me try to explain why...
If we try to understand the customer journey.
In a nutshell, there are 3 stages
1οΈβ£ π¨ππππππππππ
madaming ways to acquire customers like ( ads,organic marketing, seo, branding etc.)
In order to acquire new customers syempre you need to catch their attention & make them interested first.
One of the ways to do just that is through FB ads -I'll use it as an example since mas familiar ako dito and ito yung specialty ko.π
So let's say an ideal audience saw an ad while scrolling sa feed.
Nag resonate yung ads sa target audience
Once they click the ad
Edi mapupunta sila ngayon sa website
Which brings us to the next stage
2οΈβ£ πͺπππππππππ
at this stage.
The objective is to turn that attention into sales or consideration.
So dapat yung website is optimized for conversion.
It's a different skill set to optimize a website.
For me dapat at least easy to navigate & seamless yung buying process from the website.
We also have to understand that not everyone who click on the ads and goes to the website will buy right away.
In my experience nasa 1-2% yung first touch conversion.
Meaning if may 100 na nag click sa ads nasa 1-2 will turn into a buyers.
And this is where the email comes in.
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Emails can help retain website visitor attention & existing customers.
How???
madaming ways actually.
Let me give you one example.
Let's say yung nag click sa ads napunta sa website.
Nag add to cart.
Pero di nakapag check out for some reason like: sudden phone calls from jowa or niyaya ng jowa kumain ng jajangmyeon, or undecided lang tlaga sya etc.π
In this scenario if may email marketing in place.
Makakareceive sya ng "Abandoned Cart Email sequence"
Basically, it's a way to follow up and remind those people na nag add to cart pero dipa nag proceed sa checkout
So imagine if you are the customer and you receive such email reminding you about your abandoned cart tapos may discount offer pa.
Highly likely you will buy right?
And that's only one of the powers emails can do.
Emails can also nurture existing customers with the objective to increase repeat buyers.
And as a digital marketer, I have to understand how this works from acquisition, conversion to retention.
Coz they are complementary to one another and really help me when it comes to delivering results to clients.
So learning how to write emails that can sell can be a lucrative skill too.
Now whether youβre a freelancer just looking for a skill to start offeringβ¦
Or someone whoβs looking to specialize into other high-value skillsβ¦
Or youβre someone who really just likes the idea of βwriting for a livingβ...
Do check out Email Underground Intensive.
John R Pagulayan and Allan Ngo are launching this program that helps Filipinos earn a full-time income from writing simple emails.
And I JUST heard theyβre ππππππ ππππ 3 ππΉπ¬π¬ πππππ ππ πππππ πππππππ πππππππ ππ ππππ ππ πππππ ππ-ππππππ.
So I was wonderingβ¦
Is βwriting for a livingβ or βearning from writingβ something youβd be interested in?
If yes, click the link below to get the details and join the raffle.
https://bit.ly/learnwithjake-EUI2023
