03/01/2018
5 Ways to Take Your Content Marketing from Good to Great
First, pay attention to customer personas in content marketing.
Overall, you absolutely must pay attention to audience profiles, also called customer personas. Sound marketing strategies always begin with customers’ needs, an important element in content-marketing campaigns. Without a well-developed customer persona, your content will settle at "good" when it should be "great."
#5 is my favorite. Enjoy reading!
Eric Siu • Contributor
The first step is to establish your customer persona, your customer's need.