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Johnston Media Helping innovative companies build an unforgettable social media presence.

The free shipping email we sent for our ecommerce client made over $1,000 in sales. This was from a segment of only 2,36...
15/09/2022

The free shipping email we sent for our ecommerce client made over $1,000 in sales.

This was from a segment of only 2,361 people.

Check out my video on YouTube channel (link in bio) explaining more detail about this email and how to design one for your store.

Free shipping emails.They're amazing for
15/09/2022

Free shipping emails.

They're amazing for

Marketers say the most important resource they need to achieve their social goals is a budget. With a budget, social mar...
14/12/2021

Marketers say the most important resource they need to achieve their social goals is a budget. With a budget, social marketers can experiment with new content formats, expand advertising to new platforms, and invest in social tactics that entice customers.

Here are three types of social media budgets:

✅ Traditional budget: This is where you start with a lump sum of money and then divide it up among the various categories. Once a category is depleted, it cannot be replenished with new funds.

✅ Flexible budget: This is where another category can fill the void left by a depleted category. Is one category out of money, while another is flush with cash? Move it over.

✅ Zero budget: This is when, at the start of each budget planning cycle, you begin each category with zero. You raise the amounts for each category, justifying the cost each time.

Building an authentic and engaged follower base is one of the most important steps if you're serious about growing your ...
13/12/2021

Building an authentic and engaged follower base is one of the most important steps if you're serious about growing your brand through social media. ✨

You can encourage new social media followers to like and engage with your brand by following the steps outlined here. 💯

Diversity, equity and inclusion (DEI) have been hot topics these last few years. Using inclusive language is more than m...
12/12/2021

Diversity, equity and inclusion (DEI) have been hot topics these last few years. Using inclusive language is more than making your social media posts more accessible. Inclusive language should be etched throughout your communications as an organization in the same way DEI should be foundational to how you’re operating as a business.💯 ✅

You need social media strategy if you're doing social media, it's not just about posting pictures, it's all about gettin...
11/12/2021

You need social media strategy if you're doing social media, it's not just about posting pictures, it's all about getting the right strategy. 💯🔥

Instagram is already a significant visual-sharing platform. Its video rebranding will undoubtedly play an important role...
10/12/2021

Instagram is already a significant visual-sharing platform. Its video rebranding will undoubtedly play an important role in your overall video and Instagram marketing strategy. ✨

If you've been thinking about expanding your video marketing strategy, consider what you can do now on Instagram alone. 🔥

Twitter Spaces is a new feature on the platform that allows users to have live audio conversations. Users can host these...
09/12/2021

Twitter Spaces is a new feature on the platform that allows users to have live audio conversations. Users can host these conversations in an audio chat room known as a "Space" and invite other users to join.

If someone you follow is hosting a Space or is a Speaker in one, a purple bubble will appear at the top of your timeline for the duration of the conversation.

Conversations are taking place in real-time. The best part is that users are no longer limited to 280 characters. They can speak for as long as they want and receive real-time responses from other speakers in the Space. 💬📢

The global population is 7.7 billion people, and the internet has 4.4 billion users. One of the mind-boggling facts abou...
08/12/2021

The global population is 7.7 billion people, and the internet has 4.4 billion users. One of the mind-boggling facts about social media is that:

✅ There are nearly 3.5 billion active social media users.
✅ A new account is created every 6.4 seconds.
✅ Every user has 7.6 social media accounts on average.
✅ Every day, they spend approximately 142 minutes on social media.

In recent years, marketers have placed a strong emphasis on video. However, even networks are feeling the pressure to ke...
07/12/2021

In recent years, marketers have placed a strong emphasis on video. However, even networks are feeling the pressure to keep up with video-based social.

✅ Fact: Instagram videos receive 49 percent more engagement than static photo posts.

Today's consumers are binge-watchers. That is precisely why brands prioritize video in their content strategies, resulting in massive viewership. 😎

When it's time to brainstorm content ideas, you don't need to look further than your own archives. Your old content is a...
06/12/2021

When it's time to brainstorm content ideas, you don't need to look further than your own archives. Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them.

With every new piece of content you create, not only can you republish and repurpose it, you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related content.📈📈

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