16/09/2021
When Facebook ad costs are way too high, there's 5 potential causes of this problem...
1. Your ad copy isn't intriguing enough so people aren't clicking on your ads.
2. Your ad images aren't attention-grabbing so your ad is being ignored and people just scroll on by.
3. The level of competition to get in front of the audience you're targeting is in very high demand, driving the cost up.
4. You chose the wrong campaign objective so your ad isn't optimized properly.
5. You're showing your ad to the wrong people.
