04/06/2022
๐ฐ ๐ฃ๐ผ๐๐ฒ๐ฟ๐ณ๐๐น ๐๐ผ๐ฟ๐ฑ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐ ๐๐ผ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐ณ๐๐๐๐ฟ๐ฒ ๐ฐ๐ผ๐ฝ๐ถ๐ฒ๐
Itโs time to start writing the greatest piece of content, You already know that marketing is a mind game so you want some killer words to catch your audienceโs attention and trigger specific feelings.
Well, today we will find out about 4 of the most powerful words you can use.
๐ญ-๐ก๐ฒ๐:
Probably you remember how happy you were the last time you purchased a brand new phone and how youโve been treating it like your little baby. Well, thatโs how the brain reacts to novelty, itโs one of the things that keeps us motivated about life and wanting to live longer and longer. Letโs consider it as a pattern, we work hard to earn money to buy new things so we can get that dopamine release that makes us happy for a while, and once itโs over, we get back to work hoping we can experience the same feeling again and again.
Itโs not all great though when it comes to marketing new stuff, considering that the vast majority of people are resistant to change and afraid of trying new things. So make sure you educate them well and give them as much info as possible as well as provide social proof and guarantees.
๐ฎ- ๐ฌ๐ผ๐:
Letโs face it, shoppers are selfish. (including me so you donโt get mad), but for real the first thing we think about when seeing an ad is โWhat benefit will I get from this?โ based on the answer, we decide whether we want to interact with that ad or not.
Including the term โYouโ in your ad copies will magically light up the brain and make the audience think they are the center of whatโs going to be said. Therefore, they will be more engaged and more willing to complete reading, watching, or even make a purchase.
๐ฏ- ๐๐ป๐๐๐ฎ๐ป๐๐น๐:
If itโs possible, I badly want to purchase that item I saw on Facebook today and receive yesterday. No one will regret that instant dopamine release that makes us happy when the delivery guy knocks on the door and hands us the package.
Sometimes thatโs the moment why shoppers spend their money generously in the first place, and your mission is to deliver that desire ASAP.
You can offer a next-day delivery or an instant digital product delivery if youโre selling digital products. make sure to use expressions like โInstantlyโ, โImmediatelyโ or โASAPโ in your ad copies to let them know you offer that service.
๐ฐ- ๐๐ฟ๐ฒ๐ฒ
One of the most powerful words to include in your content, as no one regrets free stuff because itโs always attached to a risk-free experience. Iโve been ordering 2x2cm cloth samples back when I was a kid just because they were free.
One of the business models that really worked for a period of time is the Free + shipping model, itโs not the best idea right now but it highlights the real effect of the word, so offering free shipping, gifts, and free trials can help to distinguish your offering in the market and create a competitive edge.
