18/03/2026
🇳🇴 | BCL Fishing by The Nich & Co
Creation of a complete visual identity for BCL Fishing, an e-commerce brand specializing in fishing equipment.
The goal was to build a strong, modern, and memorable brand image capable of standing out in a highly technical market, while remaining accessible to fishing enthusiasts.
The work focused on:
– An art direction inspired by the marine world (movement, fluidity, depth)
– A distinctive logo reflecting precision and performance
– A color palette evoking the sea and reliability
– A flexible visual system adaptable to digital platforms (website, social media, packaging)
The result: a cohesive identity that strengthens brand credibility and enhances its online appeal.
