02/04/2026
Weāre proud to announce that our campaign
āCÄUTAREA ANDREI NICIVEEVā for the movie āPOWER OF LOVEā (Puterea Dragostei), has been officially shortlisted at COMMA Romania in the category:
š Best Launch Campaign
This campaign transformed fiction into reality.
Inspired by the filmās storyline, we created a real-world mystery that invited audiences to actively participate in the story through physical posters, QR codes, phone interactions, and digital storytelling.
š Campaign highlights:
⢠20-day campaign period
⢠10 video ads launched
⢠+600,000 total reach
⢠+1,200,000 impressions
⢠+35,000 clicks
⢠+1,500 tickets sold
⢠+1,000 QR scans
⢠+100 phone calls received
Produced in collaboration with talented creators and production teams who brought this story to life.
š¬ Film by:
Ivan Naniev
š„ Produced by:
Shepherd Company
Realitatea Film
(Sergiu Scobioala / Dumitru Tira)
Butnaru FILMS
Strategy & Ex*****on:
Vladislav SpiČa
Founder, HUGE Creative Agency
Suntem onoraČi cÄ aceastÄ campanie a fost selectatÄ pe lista scurtÄ la categoria BEST LAUNCH CAMPAIGN Ć®n cadrul COMMA Awards.