23/02/2021
Although the statistics and target audience analysis of each social media account differ within themselves, social media platforms have an algorithm in themselves. It is necessary to know the days and time zones where the interaction is highest, and to create a content calendar according to the social platform used to strengthen the accounts.
🔷INSTAGRAM
According to Sprout Social data, the days when Instagram users are most active are Monday, Tuesday and Friday. Considering the time spent at home, especially after the pandemic, the most preferred hours of home office employees are 11:00 before lunch and 14:00 after lunch.
🔷FACEBOOK
Especially for facebook business pages, the best days to post a facebook post are Monday, Wednesday and Friday. Considering that the user is active in the morning, the best time zone is between 10:00 and 11:00.
🔷LINKEDIN
Since Linkedin is a platform used to expand the business environment and follow the sectoral agenda, it is used much more actively during working hours. Due to the workload at the beginning of the week, the most used days are Wednesday, Thursday and Friday. While there are heavy users at and around 15:00 on Wednesdays, the most active time zones are between 09: 00-12: 00 on Thursdays and Fridays.
🔷TWITTER
Twitter users are most active in the morning before going to work or on the road. The Twitter user you will catch by sharing between 07:00 and 09:00 spends most of their time on Twitter in the middle of the week and the last day.
🔷PINTEREST
Pinterest users are mostly mothers. For this reason, the quietest times of the day for mothers between 20: 00-04: 00 are the most suitable hours for sharing. Also, Fridays and Saturdays are the last days of the week so they are favorite days for Pinterest posts.
🔷YOUTUBE
Youtube viewers generally prefer to watch videos late. For this reason, the ideal sharing hours are between 14: 00-16: 00 towards the end of the day and 19: 00-22: 00, which is late in the evening.
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