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♨️ Characters that determine whether your post will be read.⠀Of course, we are talking about the headline of the post, n...
16/03/2022

♨️ Characters that determine whether your post will be read.
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Of course, we are talking about the headline of the post, namely the number of characters that are visible in the feed of subscribers.
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If you spent them on something general, vague, then no one will open your post, despite the attractiveness of the picture and the virtuosity of the post itself further.
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➡️ Therefore, when writing a title, be guided by the fact that it should be:
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✔️ Informational,
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✔️ Either intriguing,
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✔️ And most importantly, display the essence of the post.
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When writing sales texts, we are not faced with the task of writing a clickbait that will simply show a high percentage of clicks. Our task is to sell a service / product, and accordingly, the text of the post should reveal its title, show the strengths of the product and encourage the reader to buy.
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Have a nice day!

📽 After TikTok conquered millions of users, Instagram introduced the Reels format.⠀All this suggests that the format of ...
14/03/2022

📽 After TikTok conquered millions of users, Instagram introduced the Reels format.
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All this suggests that the format of short dynamic videos is gradually replacing photo content in the feed, and therefore in advertising.
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📍 If you want your ad to be noticed, I recommend recording a 15 second dynamic video. This format will provide higher performance indicators than just a beautiful photo.
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Have a nice day, everyone!

🔐There are 3 types of access to Facebook ad account:⠀1. Admin access is full access to all features of your ad account a...
13/03/2022

🔐There are 3 types of access to Facebook ad account:
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1. Admin access is full access to all features of your ad account and business manager.
2. Advertiser access - in this case, a person can only interpret the action with advertising, the full functionality will be closed for him.
3. Analyst access - with this access, the user cannot change anything in the account, only analyze.
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When working with a social media buyer, you need access to the administrator or advertiser.
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Have a great and productive day!

🖼 When you work with an advertising creative, be sure to consider:⠀✔️ Text - must be readable, contrasting, occupy no mo...
11/03/2022

🖼 When you work with an advertising creative, be sure to consider:
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✔️ Text - must be readable, contrasting, occupy no more than 20%, otherwise the cost per 1000 impressions may increase.
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✔️ Offer - it must clearly state the benefits for the buyer.
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✔️ Photo / Video - test different photos, the main thing is photo quality, composition. From 1 second, the image should catch the buyer.
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✔️ The urgency of the purchase - if you have a promotion planned, be sure to indicate until what date it will be valid, thereby you encourage people to take action.
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Have a great and productive day!

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