20/08/2026
THE VISION REFINERY | EP. 01
I revisited some of my old logos… 👀
And let’s just say… I had some thoughts 😂
Not because they were bad, but because we grow, our skills evolve, and sometimes you look at your old work and think:
“Hmmmm… I see what you were trying to do.”
So I decided to take a few of those old identities back to the drawing board and ask a slightly bigger question:
“What could this brand become if I looked beyond the logo?”
And that’s where The Vision Refinery comes in.
For Episode 01, I took this previous logo and reimagined it as a full brand identity, exploring the visual direction, colour, typography and overall personality of the brand.
Because a logo is only one piece of the puzzle.
And sometimes, the vision is already there.
It just needs a little refining ✨
Welcome to The Vision Refinery.
Would you rebrand one of your old projects if you could go back and do it again? 👀
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