Ads by Petar

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Google is introducing a new generation of AI Search ads powered by Gemini.Instead of only showing traditional ads next t...
01/07/2026

Google is introducing a new generation of AI Search ads powered by Gemini.

Instead of only showing traditional ads next to search results, Google can now place relevant ads within AI-powered search experiences while people ask questions, compare products, and explore different options.

The biggest advantage of advertising through Google’s AI is its scale.

Compared with ChatGPT, Google already has a much larger customer base that is gradually getting used to AI Search. This gives advertisers the opportunity to reach more people through a platform they already use.

These ads will also likely be managed through Google Ads, making them easier and more convenient for advertisers to adopt within their existing campaigns and workflows.

However, the best advertisers will not treat this as Google versus ChatGPT.

They will use both platforms, or choose the one that makes the most sense for their client, audience, and business goals.

29/06/2026

Why didn’t your offer work out?

08/06/2026

The biggest mistake you can make after launching a Meta campaign is constantly checking results and making changes too early.

Give Meta time to learn, collect data, and optimize. Then make decisions based on data, not emotions.

04/06/2026

Should you advertise or not?

You can now connect Claude directly with your Meta ad account and let AI:• Analyze performance data• Build campaigns• Du...
28/05/2026

You can now connect Claude directly with your Meta ad account and let AI:

• Analyze performance data
• Build campaigns
• Duplicate ad sets
• Pause underperforming ads
• Generate reports
• Detect problems in the account
• And speed up campaign management massively

And honestly, this can be extremely useful for businesses and advertisers.
Because it saves a huge amount of time on ex*****on and operational tasks.

But here’s the important part:

AI should speed up the process, not fully replace human decision-making.
Because even though this technology is very powerful, it’s still AI.

And AI can still make mistakes. That’s why you should always:

• Review campaigns manually
• Double-check settings
• Keep campaigns paused before publishing
• And never blindly trust automation

The real value is not replacing marketers.

It’s removing repetitive operational work so you can spend more time on:

• Strategy
• Analysis
• Creative direction
• Business growth

One very important thing agencies also need to understand:

If Claude is connected through your agency business assets, it can potentially read data from all connected client ad accounts.

And some clients absolutely won’t be comfortable with that.
So if you want to integrate Claude for a client, the smarter approach is usually:

• Let the client connect it themselves
• Or teach them how to do it properly

Instead of automatically approving access through agency business assets.

The technology is extremely useful.
But powerful tools still require caution and responsibility.

Meta has extended Purchase audience retention from 180 days to 730 days.This means advertisers can now create Custom Aud...
21/05/2026

Meta has extended Purchase audience retention from 180 days to 730 days.

This means advertisers can now create Custom Audiences from people who have made a purchase in the last two years.

The biggest benefit is for smaller businesses with lower purchase volume.

For example, if a business gets only 50 purchases in 3 months, the 180-day audience may still be small.

And when the audience is small, there are fewer past customers to track, retarget, and bring back. That can mean fewer sales and lower profit.

But now, with 730 days, Meta can include more past buyers.

This gives smaller businesses a bigger pool of real customers to work with.

This can help with:

• Larger Purchase audiences
• More previous customers to target again
• More Sales

The main benefit is simple:

A longer 730-day window gives Meta more data and a larger database of your real customers.

That means Meta can better understand who your buyers are, retarget more previous customers, and help you generate more sales.

So, if you were previously using 180-day Purchase Custom Audiences, make sure to update them to 730 days and take advantage of this change.

This is actually a great example of local marketing psychology in practice.Why?Because humour instantly grabs attention,...
19/05/2026

This is actually a great example of local marketing psychology in practice.

Why?

Because humour instantly grabs attention, makes people stop, and most importantly, makes the business memorable inside the local community.

And the best part?

This type of outdoor marketing can also work perfectly as a Meta static image creative.

This creates an omnipresence effect.

People see the van in real life, laugh, remember it… and later see the same creative again on Facebook or Instagram.

That creates multiple touchpoints and recognition.

And the more people repeatedly recognize and remember your business, the more your brand starts becoming synonymous with the service you provide inside your community.

18/05/2026

You can now install Conversion API with one click in Meta Ads Manager.

30/04/2026

Facebook Ads: Should you spend more money in a short period or less over a longer period. What actually works better?

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