03/06/2026
“Ads don’t work anymore.”
Most of the time, that’s not true.
What actually isn’t working is:
• unclear offers
• weak positioning
• forgettable messaging
• no real reason for people to care
Meta and Google can still scale businesses fast. But if the foundations are weak, ads just expose the cracks quicker… and charge you for it. The problem usually isn’t the platform. It’s the clarity behind the strategy.
If your marketing feels inconsistent right now, this one’s for you 🚀