Enigma Mauritius

02/03/2025

27/02/2025

Stay Safe!

10/10/2021

Agility in corporate communications is essential.
Communications leaders must individually assess their organization, their department and their team and reflect on which agility dimensions and strategies are beneficial in order to make them faster, more productive, and efficient.

01/08/2021

A clear understanding on ATL, BTL and TTL Marketing!

ATL, BTL and TTL Marketing – Definitions And Examples Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conv...

18/04/2021

Teamwork is very much essential to the success of any marketing campaign.

Without a collective team spirit and coordination, it will be a chaotic situation and so the marketing communication team has to work with coordinating heads and assigning tasks to each individual so that the team works flawlessly and delivers the end products as required.

Good coordination of the team will usually lead to convincing messages being sent to the consumer which will ultimately end in making sales and to convert the receiver of the messages to a client.

11/04/2021

A strong brand strategy is essential for long term success.
Your Sunday read! 😉 ☀️ 🌴

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Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

04/04/2021

Happy Easter! 🇲🇺

25/03/2021

A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers.
𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗶𝗻𝗳𝗼.

21/03/2021

𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬

''A strategic marketing process specifically designed to ensure that all messaging and communications strategies are unified across all channels and are centered around the customer.”

Integrated marketing communication is so important for today's brands. Follow these tips to establish a solid integrated marketing strategy.