Clever Monkey

Clever Monkey We are a brand strategy design agency. We focus on making brands matter to the people who matter most, their customers. We’re not here to prove ourselves.

We’re here to prove what your brand is capable of.

Tittle Details Make Big ImpactsThe tiny dot above an “i” or “j” is called a tittle.Small detail. Big impact.Because in d...
18/02/2026

Tittle Details Make Big Impacts

The tiny dot above an “i” or “j” is called a tittle.
Small detail. Big impact.

Because in design, the little things are rarely little. One missed detail can soften a message, confuse an audience, or derail a campaign.

At Clever Monkey, we help brands get the big decisions right, and the small ones too: purpose, voice, audience, and goals, aligned with precision.

In many warm climates, oranges stay green even when ripe. Some are artificially coloured to look “perfect.” Why? People ...
11/02/2026

In many warm climates, oranges stay green even when ripe. Some are artificially coloured to look “perfect.” Why? People like pretty, colourful things and have a need to clearly distinguish good from bad.
The lesson? Be careful what you believe. Favour facts over opinions.

At Clever Monkey, we treat every insight and the projects developed from them, with as little personal input as possible, leaving data, professional experience and good design principles do the talking.

Être à Cherval sur…Laurent Cherval (fondateur et directeur) sait qu’être à cheval est fondamental au succès d'une bonne ...
05/02/2026

Être à Cherval sur…

Laurent Cherval (fondateur et directeur) sait qu’être à cheval est fondamental au succès d'une bonne idée.

Quand cette dernière lui tient vraiment à cœur, il la porte du concept à la création, sans jamais flancher devant la difficulté.

Chez Clever Monkey, nous créons des identités de marque audacieuses aux histoires captivantes, parce qu'une bonne marque ne se voit pas seulement… elle se ressent.

Ne soyez pas ennuyeux.

Ali Subratty represents a new generation of optometrists who combine expertise, ambition and technology to deliver the m...
27/10/2025

Ali Subratty represents a new generation of optometrists who combine expertise, ambition and technology to deliver the most accurate results possible. His investment in state-of-the-art equipment became the starting point for a rebrand.

Inspired by the French expression “avoir un compas dans l’œil”, which translates roughly to having the precision of a compass in one’s eyes, the new logo unites three ideas in one: the compass for accuracy, the eye for expertise, and the A for Ali.

The Ali Subratty Optometrist visual identity reflects a commitment to precision and progress in the field of eye care.

Our people!
24/10/2025

Our people!

One silver. One bronze. Congratulations to US!!
24/10/2025

One silver. One bronze. Congratulations to US!!

Pigeons Can’t Fart! There has never been any recorded evidence of a pigeon fart. This is because they do not have the st...
22/08/2025

Pigeons Can’t Fart!

There has never been any recorded evidence of a pigeon fart.
This is because they do not have the stomach bacteria that cause build-ups of gas resulting in a fart.

They also have a very short digestive tract meaning digestion happens quickly so there is little time for food to ferment and form gas.

The brief: name and design a brand identity that would highlight the main feature of the brand, which is its unique busi...
21/08/2025

The brief: name and design a brand identity that would highlight the main feature of the brand, which is its unique business model.

Positioning the company as a satellite resource to the world of Interior Design, the concept drew inspiration from the Strawberry Moon; the full moon that appears in June with a soft pink tone. This became the foundation for both the name and visual identity, simultaneously informing the brand mark and defining the colour palette.

The Et Mé Créa visual identity was designed to capture the brand’s essence: handmade, heartfelt, and plant-based. From c...
18/08/2025

The Et Mé Créa visual identity was designed to capture the brand’s essence: handmade, heartfelt, and plant-based. From custom lettering to symbolic details, like the leaf-shaped accent on “mé” and the hand-drawn tools of the trade, every element tells a story. The result? A logo that radiates creativity, warmth, and intention, just like the brand itself.

Inspired by Bauhaus principles and built on geometric precision, the new logo reflects the architectural mindset of G+F ...
10/07/2025

Inspired by Bauhaus principles and built on geometric precision, the new logo reflects the architectural mindset of G+F Associates founders; engineered, deliberate, and modular.

Constructed using squares, 45-degree angles, and the rule of thirds, the identity system is both bold and adaptable. The font used as base is AF Kub, by Mauritian Type Designer , Jean Lou Désiré. We also created a custom scatter brush from the plus symbol, generating dynamic patterns that extend the brand across touchpoints.

Inspired by the Bauhaus palette of red, blue, yellow, and black, the identity combines local typographic heritage with a timeless and modernist approach.

Dear Client,Branding and advertising aren’t exact sciences — but they’re not guesswork either. There are rules. Not opin...
20/06/2025

Dear Client,

Branding and advertising aren’t exact sciences — but they’re not guesswork either. There are rules. Not opinions, not personal preferences — rules. And the good news? They tend to work.

Start by asking the right questions. Better yet, leave your personal bias at the door. It might just be the best thing you do for your brand.

Don’t believe us? Ask the internet. Or AI. It’ll back us up.

Sincerely (but not too seriously),

Clever Monkey

Address

13 Avenue Glaieuls Cnr Berthaud
Quatre Bornes

Opening Hours

Monday 10:00 - 18:30
Tuesday 10:00 - 18:30
Wednesday 10:00 - 18:30
Thursday 10:00 - 18:30
Friday 10:00 - 18:30

Website

Alerts

Be the first to know and let us send you an email when Clever Monkey posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category