Comunicación Profesional

11/11/2025

06/10/2025

Frank Mason Robinson (1845–1923), a bookkeeper for pharmacist John S. Pemberton, played a pivotal role in creating the iconic Coca-Cola brand. In 1886, while working at the Pemberton Chemical Company in Atlanta, Robinson suggested the name "Coca-Cola," believing the alliteration of the two "C"s would be visually striking in advertising. He designed the logo using Spencerian script, a flowing, elegant handwriting style popular among bookkeepers at the time, which conveyed sophistication and distinctiveness. This script, first used in 1887, became the foundation for Coca-Cola’s visual identity. Robinson also crafted early marketing strategies, including newspaper ads in the Atlanta Journal and distributing free drink coupons, helping establish the brand’s popularity. The logo, initially in black, later incorporated the brand’s signature red and white color scheme, with minor adjustments over time, such as trademark placements. Standardized in 1923, the logo has remained largely unchanged, symbolizing timelessness and global recognition. Robinson’s design, rooted in simplicity and memorability, is still used on billions of Coca-Cola products today, making it one of the most recognizable logos worldwide.

05/10/2025

Michael C. Gross (1945–2015) was an American artist, designer, and film producer renowned for creating the iconic Ghostbusters logo. A Pratt Institute alumnus, Gross began his career as art director for National Lampoon (1970–1974), where he designed the infamous “If You Don’t Buy This Magazine, We’ll Kill This Dog” cover. In 1980, he transitioned to Hollywood, working as an associate producer on Ghostbusters (1984). Gross, with artist Brent Boates, refined Dan Aykroyd’s original concept for the “No-Ghost” logo—a cartoonish ghost in a red circle with a slash, initially intended for the Ecto-1 and uniforms. Its clean, universal design became a pop-culture phenomenon, topping Pratt Institute’s 2012 survey of admired alumni icons. Gross’s role extended to managing special effects artists and contributing to films like Heavy Metal and Ghostbusters II, where he redesigned the logo with a two-fingered gesture. His graphic design background, including work for the 1968 Mexico City Olympics and John Lennon, shaped his versatile career. Gross later retired to painting and photography in California, passing away from cancer in 2015. His logo remains a timeless symbol of the Ghostbusters franchise.

03/10/2025

John Pasche, born April 24, 1945, is a British graphic designer who graduated with a BA from Brighton College of Art (1963–1967) and an MA from the Royal College of Art (1967–1970). In 1970, while still a student, Pasche was recommended to Mick Jagger to design a poster for The Rolling Stones’ European tour. Impressed, Jagger commissioned him to create a logo for their new record label. Inspired by Jagger’s mention of the Hindu goddess Kali and her protruding tongue, Pasche designed the iconic “Tongue and Lips” logo in 1970, debuting on the Sticky Fingers album in 1971. The bold, red design, symbolizing rebellion, became a global rock icon. Pasche was paid £50 initially, later selling the copyright for £26,000 in 1984. The original artwork sold to the Victoria and Albert Museum for $92,500 in 2008.

26/09/2025

Raúl Pérez-Duarte Viesca, a Mexican industrial designer, crafted Aeroméxico’s iconic "Caballero Águila" logo in 1981, embodying Mexico’s Aztec heritage with a sleek, geometric eagle warrior design. His minimalist approach, featuring an orange and white palette, evolved in 1988 with dynamic striped feathers and a dark blue scheme. In 1997, he refined the logo with smoother lines, ensuring its modern appeal. Pérez-Duarte Viesca’s work defined Aeroméxico’s identity for over 26 years, blending cultural pride with sophistication. Though replaced in 2024, his designs remain a benchmark in aviation branding, celebrated for their elegance and enduring legacy in Mexico’s flagship airline.