30/12/2021
With the recent turn of events, we have observed that many well-known figures have landed themselves in hot soup with wrong PR strategies. I am not going to name them ;)
'Damage Control'? Does this phrase sound familiar?
You probably know that it’s important, but you might not know exactly why or how to do it right. The concept can be hard to grasp, so here are four reasons why every PR strategy needs damage control.
1. No matter how bad it gets, your crisis will eventually subside—regardless of whether you’ve issued a formal apology or responded to the concerned party.
But when it comes to your reputation, those hours of damage control can make all the difference between an embarrassing blemish and a story people will be talking about for years.
2. It’s crucial that you tell your clients about any negative press before they hear it elsewhere. Too often, PR fails because a company doesn’t realize how bad a situation has become. Most companies would rather hear from you that there was an issue than finding out from someone else and not know how to respond.
3. Timely response goes a long way: If there’s an issue that could have implications on public perception, get out ahead of it by addressing it immediately.
4. The words "We’re sorry and we made a mistake" can be powerful when they actually mean something. Apologize and mean every word of it!
Last but not least... YOU NEED A PROPER DAMAGE CONTROL TEAM to pick up when mistakes occur, reduce their impact, and keep everyone focused...
