Growth.Pro, George Town (2026)

14/11/2025

Richard Ker will be speaking at Answer Engine 2025 Conference that Zicy.com & Growth.Pro are organizing.

A digital storyteller maestro with close to half a million followers on socials worldwide.

Visit the event page here >> https://lnkd.in/dayxgyXx

Richard Ker — “How to Make the Internet Work for You (Even When Nobody Clicks)”

The art of virality for AEO/GEO — how to create omnichannel, share-worthy content that fuels both social sharing and AI indexing.

Subtopics:

- Virality as Visibility: Every retweet, quote, or repost is training the AI to remember your brand’s story.

- The Viral Graph Effect: How one piece of high-engagement content gets you cited in hundreds of derivative articles, posts, and AI summaries.

- Engineering Contagious Ideas: Psychological triggers behind content that AIs and humans can’t stop repeating.

- From Micro-Content to Macro Authority: Turning social sparks into knowledge graph dominance.

- The Infinite Loop Strategy: How to make every viral moment feed back into your SEO, PR, and AEO frameworks for compounding visibility.

“You’re chasing likes — while your competitor is chasing immortality. Viral content doesn’t just trend; it trains the AI to remember.”

14/11/2025

Come listen to an icon in the culinary world speak at the Answer Engine 2025 Conference. Organized by Zicy.com & Growth.Pro.

James Won has a knighthood from France, not once, but twice! He is also the epitome of luxury and is an ambassador of multiple international luxury brands.

Visit the event page here >> https://underdog.dailycmo.net/

Chef James Won — “How to Hack the Press: Turning Earned Media Into AI Training Data”

A storytelling-driven session showing how brands can engineer earned media that drives both journalists and AIs into making them unforgettable.

Subtopics:

- The Press Is the New Algorithm: How news coverage trains AI models - every quote, every article is a neural seed that decides who the AI remembers.

- Creating News That Never Dies: Crafting storylines that journalists can’t resist and AIs can’t unlearn.

- Hijacking Cultural Moments: How to manufacture controversy, curiosity, or cultural connection so that the press (and AI) rewrites your brand’s myth.

- From PR to Perpetuity: Why an article on Forbes or Reuters today becomes tomorrow’s “AI answer.”

- The playbook for Mindshare: Behind-the-scenes narrative techniques to make your brand feel “journalism-worthy.”

“The stories you plant in the media today will be the facts AIs repeat for the next decade. If you’re not being quoted now, you’ll be erased later.”

14/11/2025

Our founder Alvin Koay will be speaking at the Answer Engine 2025 Conference, organized by Zicy.com & Growth.Pro.

Check out the event page here >> https://underdog.dailycmo.net/

Title: “When Google Stops Sending Traffic: The War for AI Mentions Has Already Begun”

The grand strategic keynote on AEO/GEO for CMOs — the coming extinction of SEO and how to dominate the “answer engines” before it’s too late.

- The End of SEO as You Know It: 58% of consumers will never see your website again - they’ll only see what ChatGPT, Gemini, or Perplexity say about you.

- Why CMOs Are Losing the AI War: The “10 blue links” era is over; algorithms no longer rank you, AIs quote you.

- Becoming the Source, Not the Search Result: How brands are training AI models to mention them in every category-defining answer.

- The New Marketing Stack: From llm.txt files to “Answer Graph Optimization” - practical steps to build an AI-ready brand architecture.

- The Billion-Dollar Brand Blackout: The silent collapse of brand visibility - and how early adopters of AEO/GEO are hijacking 10x more mindshare.

“The AI doesn’t need your website to answer questions about your product. The only question is — will it mention you, or your competitor?”

14/11/2025

SEO is dying. Most brands just haven’t realised it yet.

In a few months, your customers won’t “Google” your products or services anymore.

They’ll ask ChatGPT, Google Gemini, or Perplexity - and the AI will decide which brand gets mentioned… and which one disappears.

This month, my team is hosting Answer Engine 2025 - a full-day, invite-only conference for CMOs, marketing leaders, and agency heads.

We’ll uncover how brands can stay visible, not through clicks or backlinks, but through citations, mentions, and authority inside AI answers.

Only 100 attendees. 2 seats per company. Every invite is curated.

If you lead marketing or growth - this is the one event you can’t afford to miss.

https://underdog.dailycmo.net/

07/11/2025

Search is evolving from 𝑡𝑦𝑝𝑒𝑑 𝑘𝑒𝑦𝑤𝑜𝑟𝑑𝑠 to 𝐴𝐼-𝑑𝑟𝑖𝑣𝑒𝑛 intent.

Your product variants must evolve too.

One eCommerce brand aligned their product variants with AI-queries and saw:
• +215% purchases
• +74% revenue growth
..all by making their variants 𝐴𝐼-𝑟𝑒𝑎𝑑𝑦.

This is the future of product SEO:

From keyword targeting → to 𝐴𝐼 𝑎𝑛𝑠𝑤𝑒𝑟 𝑜𝑝𝑡𝑖𝑚𝑖𝑧𝑎𝑡𝑖𝑜𝑛.

31/10/2025

Your text-only content won’t survive 2025.

AI doesn’t just read anymore — it sees, hears, and answers.

One eCommerce brand grew
• +321% traffic from ChatGPT
• +333% from Gemini
• +450% from Perplexity

All by going multimodal — adding images, videos, voice, and structured data designed for AI answers.

While you’re still writing blogs, your competitors are showing up inside AI chats.

Be the answer — or vanish.

23/10/2025

Your customers aren’t Googling anymore—they’re asking ChatGPT, Gemini, and Perplexity.

One eCommerce brand gained 1,340% more AI traffic, 472% more orders, and 50% of all mentions by optimizing for answers, not keywords.

While you’re fighting for Page 1, AI is already choosing who gets seen. Every time AI recommends your competitor, you lose a sale you never even knew existed.

21/10/2025

The era of “just SEO” is ending. AI search like ChatGPT, Perplexity & Google’s AI Overviews are replacing traditional results with instant answers. If your site isn’t optimized to be cited by AI, you’ll soon vanish from visibility. Early adopters are already getting 80+ AI citations while others lose up to 60% of traffic. Don’t wait until your clicks disappear — be the 𝐚𝐧𝐬𝐰𝐞𝐫, not just another result.

30/09/2025

𝐖𝐞 𝐠𝐨𝐭 𝟏𝟎𝟎% 𝐦𝐨𝐫𝐞 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐛𝐲 𝐢𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬.

The secret? Optimizing for AI search engines, not traditional Google.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:
• 100% more impressions
• 14.63% revenue growth
• 23% more clicks
• 300+ clicks on single pages

We focused on bottom-funnel, high-intent keywords optimized for ChatGPT, Perplexity, and Google AI Mode.

This is Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) in action.

In the era of AI search, ranking isn't enough. You need to rank where it matters—and for people ready to buy.

Are you optimizing for AI search yet?

24/09/2025

𝐌𝐮𝐥𝐭𝐢𝐦𝐨𝐝𝐚𝐥 𝐒𝐄𝐎 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧: 𝟏𝟎𝟎% 𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐁𝐨𝐨𝐬𝐭, $𝟖𝟑𝟎𝐊 𝐑𝐞𝐯𝐞𝐧𝐮𝐞, 𝟏𝟑% 𝐌𝐨𝐫𝐞 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬

Amidst the chaos triggered by Google’s AI Mode and declining top-of-funnel performance, we asked a different question:

“𝐖𝐡𝐚𝐭 𝐢𝐟 𝐭𝐡𝐞 𝐟𝐚𝐬𝐭𝐞𝐬𝐭 𝐩𝐚𝐭𝐡 𝐭𝐨 𝐠𝐫𝐨𝐰𝐭𝐡 𝐰𝐚𝐬𝐧’𝐭 𝐦𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜, 𝐛𝐮𝐭 𝐦𝐨𝐫𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐭𝐫𝐚𝐟𝐟𝐢𝐜?”

For this eCommerce brand, our focus wasn’t to rank for the most popular keywords. It was to dominate highly transactional, low-competition, AEO/GEO-ready keywords and convert that intent into revenue. The results speak for themselves.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 (𝐘𝐨𝐘)

* Total Clicks increased by 23.36%.
* Total Impressions grew by 100.32%.
* Total Revenue saw 14.63% growth.
* Total Purchases saw a 13.21% growth.
* Top product pages recorded click growth of 145–300+, even with only basic optimisations.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧

1. Focused on Bottom-Funnel AEO/GEO Keywords
- Mapped purchase-stage intent into highly specific keyword variations.
- Shifted content and metadata to better serve Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) formats, making content ready for AI search tools and shopping assistants.

2. Built New Collection & Product Pages Strategically
- Created collections that aligned with high-intent queries like “buy [product] for [occasion]” and “best [product type] under $X.”
- Optimised each with entity-rich descriptions, image metadata, and structured schema to enhance AI visibility.

3. Optimised for AI Mode and Zero-Click Readiness
- Used semantic clustering to improve how product pages answered direct questions.
- Ensured every core page had concise, factual summaries and pricing cues ideal for AI snippets.

4. Performance-First Content Updates
- Repurposed older blog posts that showed seasonal interest, rewrote intros, and included clear CTAs to product pages.
- Prioritised loading speed, UX, and schema for pages where AI-mode previews were likely.

𝐓𝐡𝐞 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲?

In the era of AI search, content saturation, and shrinking attention spans, ranking isn’t enough.

You need to rank where it matters. And for people who are ready to buy.

This case study proves that with the right AEO/GEO frameworks, you don’t need to chase the most traffic. You need to chase the most valuable traffic.

For more AEO/GEO case studies, visit us at https://www.growth.pro/seo-case-study

28/08/2025

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗟𝗼𝗰𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗩𝗶𝘀𝗶𝗯𝗹𝗲 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵? 𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗞𝗻𝗼𝘄.

AI Mode reshapes local search by pulling directly from Google Maps, Business Profiles, and user-generated reviews.

✔ Keep menus, service lists, opening hours, and amenities fully updated — old or incomplete data may exclude you.
✔ Encourage diverse reviews (text, photo, video) across platforms.

𝗘𝘅𝗮𝗺𝗽𝗹𝗲: A local pizzeria that adds vegan and gluten-free labels, detailed menu descriptions, and customer photos will outperform a competitor with just a bare-bones listing when users ask, “What’s the best vegan pizza near me open late?”

💡 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: In AI search, detail matters — small, high-quality updates to local profiles can dramatically boost visibility.

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Want to be the top AI pick in your area? Download our Whitepaper and get tips to dominate local AI search! >>> https://lnkd.in/giUESj83

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27/08/2025

𝐅𝐫𝐨𝐦 𝐙𝐞𝐫𝐨 𝐭𝐨 𝟖𝟐 𝐀𝐈 𝐂𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬-𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐌𝐮𝐥𝐭𝐢𝐦𝐨𝐝𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭

What if your website could be cited by ChatGPT, Gemini, Perplexity, and Copilot without spending a cent on ads?
That’s exactly what we achieved for this client (interior decoration niche), transforming their visibility across AI platforms and traditional search through a targeted Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) strategy.

We onboarded the client in September 2024.

Our mission?

Make them the cited source inside AI answers and boost organic traffic, keyword rankings, and user acquisition from AI search engines.

𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 (𝐀𝐮𝐠 𝟐𝟎𝟐𝟓)

AI Citations Secured: 82

- ChatGPT: 37 citations on 9 pages
- Google AI Overview: 18 citations on 11 pages
- Gemini: 13 citations
- Perplexity: 10 citations
- Copilot: 4 citations

AI Traffic Performance

- Total AI-sourced users: 258
- New AI users: 219
- YOY AI traffic growth: 12,800%
- YOY AI events growth: 21,800%

Organic SEO Growth

- Organic traffic increased by 133%.
- Keywords ranked: 330% increase.

Branded vs Non-Branded Uplift

- Branded traffic grew modestly.
- Non-branded traffic surged, showing clear evidence of discoverability through AI-generated responses.

𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

We deployed a structured AEO + GEO roadmap:

1. Structured Content for AI Engines
- Rewrote top content with AI-first intent parsing and long-form Q&A blocks.
- Injected semantic markup (schema.org) with FAQ, How-To, and Author schemas.
- Created multimodal content with charts, annotated screenshots, and infographics for citation-rich responses.

2. Entity Optimisation for Generative Indexing
- Mapped Google’s Knowledge Graph entities and strengthened topical authority.
- Aligned brand mentions with AI Overview inclusion criteria.
- Increased named entity clarity with internal linking and consistent language use.

3. AI Discovery Monitoring & GEO Testing
- Used AI crawlers and tools to track:
* AI Overview visibility.
* ChatGPT plugin and browsing inclusion.
* Gemini, Perplexity, and Copilot generative results.

4. Zero-Click AI Traffic Tracking
- Created a custom dashboard to track sessions, users, and conversions from AI platforms.
- Differentiated AI-generated answers vs search referrals.
- Monitored growth in both AI citations and traffic attribution from tools like Perplexity, Gemini, and ChatGPT.

The takeaway?

In the age of AI, rankings are no longer enough.

You must be the answer.

This case proves that strategic AEO + GEO can turn your website into a trusted source inside AI engines, fueling both visibility and conversions in places traditional SEO can’t reach.

For more AEO/GEO case studies, visit us at https://www.growth.pro/seo-case-study

Contact Us Now & Start Winning In SEO

Growth.Pro

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