Brighttail

16/01/2024

Navigating the challenges of doing more with less in marketing? Rising costs and securing in-house talent can be tough. B2B companies hesitate to outsource, fearing quality issues. But there's a solution: hybrid outsourcing 💡

Achieve a balance between in-house and external resources, saving costs while maintaining quality:

Hybrid outsourcing allows you to attain a balance between internal and external resources, saving costs and maintaining quality.

12/01/2024

Your Buyer Personas might just scratch the surface.

Though essential for targeting and engaging in-market buyers, Buyer Persona tends to leave out the substantial 95% of out-of-market buyers.

Tune into the latest B2B Content Show episode where Jeremy and Matthew discuss Buystander Persona and strategies to create massive demand:

Buyer personas are a staple of any b2b marketing playbook, for obvious reasons. They give marketers a target to aim at and provide insight and guidelines…

05/01/2024

Struggling to generate demand for your Atlassian app? Here’s how to create demand and reach the right audience with the right messaging.

Interested in learning more? Reserve your spot for Jan 10th: https://hubs.la/Q02fqbqf0

02/01/2024

New year, new challenges? 🤝 We're here to help! Join our FREE webinar next week to discover 3 actionable plays for accelerating your Atlassian Marketplace success in 2024!

📆 Jan 10th, 4 PM CET | 10 AM EST | 7 AM PST.

Don't miss the opportunity: https://hubs.la/Q02dZdXK0

29/12/2023

How many Atlassian Partners are on the Marketplace?

There are 1,600 Atlassian Marketplace Partners, all of different sizes, with some developing only one app and others a large portfolio, competing in 35 categories.

On top of that, the top three product categories are:

- Project Management
- Macros
- Integration

What does this all mean?

Well, if your app is among some of the top product categories in the Marketplace, you might have a steeper hill to climb in terms of standing out among your competition.

Want to learn how to stand out among your peers?

Join our free webinar “3 Plays to Accelerate Your Marketplace Growth in 2024,” where we will share insights into tackling this new world of Marketplace app marketing. There'll be a Q&A session at the end too!

Sign up here: https://hubs.la/Q02dWfM30

27/12/2023

With years of experience working for Atlassian on Jira development, the Digital Toucan team was no stranger to the Marketplace, and they had what it took to create a successful app.

However, even the best apps can stagnate in the crowded Marketplace. At the time, there were a little over 4,000 apps in the Atlassian Marketplace, and standing out was already a challenge.

Long story short, we helped implement a full go-to-market solution for the JQL Search Extensions for Jira app, increasing evaluations and sales by over 250% and launching the app into the top 25 on the Marketplace.

Some of the tasks we prioritized were:
- Website redesign to increase traffic Marketplace traffic and conversions
- Reinvented brand and product messaging to strengthen differentiation
- Optimized the Marketplace listing and developed an explainer video to capture attention and convey value as quick as possible
- Launched a campaign to educate target audiences on the “magic” of JQL search extensions and create new product demand

We will be sharing these insights in detail in our upcoming webinar; link to register here, if you haven’t already:

New year, new strategy, new wins. Kick off the year by learning how to get a head start at driving growth in the Atlassian Marketplace.

19/12/2023

Are you able to address the Atlassian Marketplace “black box” as a Marketplace partner?

These are some of the pain points we’ve heard (and experienced in the past) consistently among partners in the Marketplace.

We will be sharing some data and insights regarding how we’ve addressed these pain points in our upcoming webinar: 3 Plays to Accelerate Your Marketplace Growth in 2024.

Link for webinar registration here: https://hubs.la/Q02dnTvv0

15/12/2023

Is it though?

Join us on January 10th for an Atlassian app marketing webinar, 3 Plays to Accelerate Your Marketplace Growth in 2024, so you don't end up in the hot seat to start off 2024!

Link to webinar registration: https://hubs.la/Q02d82BK0

06/12/2023

Your target audience is not simply everyone who is unaware of your solution.

A significant portion of that audience has a problem your business can solve and the means to purchase the solution, but aren't yet in the market.

These are your 'out-of-market buyers'.

To find out who they are and what motivates them, you'll need Buystander personas. Find out more:

Struggling to create demand among new audiences? Use Buystander personas to build urgency and tell a compelling story.

05/12/2023

Measuring the ROI of your content marketing asset is a simple matter of benchmarking and extrapolation. For example, to calculate your ROI for an ebook:

1️⃣ Figure out the cost of creating that ebook.

You can use a simple formula like: Number of hours x average hourly cost

Let’s say your content team spends about 40 hours writing the ebook before passing it off to the design team, who spends an extra 10 hours creating the visuals. If your average hourly cost is around $100, your ebook costs you $5000.

2️⃣ Find out the number of leads generated, your average lead-to-sale conversion rate, and your average sale amount value.

Let’s say you managed to pull in 20 qualified leads through your ebook. If your lead-to-sale conversion rate is about 50%, that equates to 10 deals closed.

If an average sale value is about $2000, that’s $20,000 in revenue attributable to your ebook.

$20,000 in revenue from an initial investment of $5000 thus equates to a 300% ROI for your ebook.

Note: The numbers above have been greatly simplified. Feel free to adjust them as you see fit.

01/12/2023

Introducing the first edition of the Atlassian Marketplace Map!

The growth of the Marketplace is astonishing ─ from 60 apps in 2012 to a staggering 5,082 today, marking an incredible 8,370% surge in just 11 years!

So, let's make sure you don't lose your bearings in the sea of apps. This resource provides vital insights and answers to your burning questions:

➡️ How many installs can I expect?
➡️ How many apps are there in each category?
➡️ Which categories find most success?
➡️ Are companies with large portfolios of apps more successful?
➡️ And much more!

Navigate and find your niche in the evolving Atlassian ecosystem now: https://hubs.la/Q02bCBT10

22/11/2023

Grateful hearts, the deal goes on! The book's still set at $2.99. Grab this offer or enter a special Thanksgiveaway for a chance to score a free Buystander Personas copy: https://hubs.ly/Q029L1j80