Oppotus

17/02/2026

恭喜發財
Happy Chinese New Year to you and your family.

Wishing you a prosperous and joyful Year of the Fire Horse. Together, we head towards an abundant and strong partnership in 2026.

13/02/2026

Noticed that your product got lost amongst the other products on the shelf. Frustration comes along as developing an excellent product is only half the challenge. The real challenge is ensuring it reaches the right people in the right way.

User Persona framework will allow you to dive deep into the potential consumer’s pain points, desires, and values. They are detailed profiles featuring specific characteristics that reflect a particular type of consumer's thinking and behaviour. Each personas typically include 4 characteristics, gathering detailed psychographic data on target consumers.

Compared to a generic demographic consumer that provide fatigue strategy due to the similar mindset used, whereas user personas give u different mindset and desires even with the same demographic. This helps you to understand your potential consumers and group them into segments, allowing you to align your service or product with the needs of each group.



Deep dive into how to improve your product awareness: https://www.oppotus.com/capabilities/service-product-development/

11/02/2026

Malaysia experienced a slight dip in financial well-being in Q4 2025, from 143 points to 138 points, which represents a 3.5% decline. Despite the dip, Malaysians' confidence in making major purchases remains steady, scoring 119 points compared to 118 points in Q3 2025.

This steady growth could be attributed to the known Double Day sales in the e-commerce market, and it’s a holiday season in the last month of the quarter. During that quarter, all the major e-commerce brands ran their biggest campaign to lure consumers to spend, such as TikTok Shop holding a massive LIVE Showdown.

Looking ahead, Q1 2026 is expected to maintain this steady trajectory as there are a few major festivals happening soon, such as the Chinese New Year and the start of Ramadan.



Stay tuned for our upcoming Q1 2026 Malaysians’ Consumer Index. Meanwhile, let revisit the Q4 2025 report here: https://www.oppotus.com/q42025-update-consumer-confidence-maintains-steady-trajectory/

05/02/2026

Chinese New Year is just around the corner! We at Oppotus are excited to celebrate this festive season with our team, clients, and partners. 🧧

In the spirit of CNY tradition, gifting is more than a gesture — it is a meaningful expression of respect and gratitude. We share these beliefs with much appreciation for the strong partnerships we’ve built together. As we enter the Year of the Fire Horse—representing momentum, speed, and bold moves—we wish everyone a season filled with breakthrough success and prosperity. 🐎✨🍊

01/02/2026

Wishing a meaningful and purposeful day to all our Hindu friends celebrating Thaipusam. Let’s take a moment of reflection. We hope this day brings you clarity and renewed energy for the year ahead.

Enjoy the holiday and the long weekend!

30/01/2026

Malaysia sees a continuous growth in the economy based on our consumer confidence study. Quarter four 2025, it has gained a stable 131 points - this result mirrors the expected GDP results shared by DOSM, as it is also expected to grow at 5.7% from 5.2%.

This is the grow was driven by key sectors including services, manufacturing and construction, with the support of the continued strengthening of domestic demand. Furthermore, in that period, Malaysia held a few key events, such as hosting the 47th ASEAN Summit. Bringing a few key leaders across the global visiting the country, such as from China and United States of America.

Looking Ahead: The Next 12 Months. Economic confidence is expected to stabilise over the coming year. This outlook is supported by several pivotal factors, including a strengthening Ringgit, robust GDP performance, and moderate headline inflation.

Stay tuned with us to deep dive more into the consumer confidence for Q4 2025.

29/01/2026

Malaysian consumer confidence remained steady in Q4 2025, with the Oppotus Malaysian Consumer Confidence Index (MYCI) holding a stable score of 135 points.

This resilience was likely bolstered by several key year-end events. The Budget 2026 announcement provided a significant confidence boost through targeted social welfare measures and cost-of-living aids. Notably, eligible recipients under the Sumbangan Asas Rahmah (SARA) program are set to receive up to RM100 per month (RM1,200 per year) to assist with essential household expenses.

On the global stage, Malaysia’s successful hosting of the 47th ASEAN Summit in October 2025 further enhanced national sentiment. The presence of influential global leaders—including high-level delegations from China and the United States—reaffirmed Malaysia's pivotal role in regional diplomacy.

These milestones, combined with robust domestic demand, have directly impacted our economic trajectory. According to advance estimates from DOSM, Malaysia’s GDP is projected to have grown by 5.7% in Q4 2025, accelerating from the 5.2% recorded in the previous quarter.



Deep dive the Consumer Confidence Index:

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20/01/2026

Malaysia’s AI Familiarity Hits a New High: Are Businesses Ready?

Artificial Intelligence is no longer a futuristic concept in Malaysia; it is becoming a mainstream reality. AI familiarity among Malaysians rose significantly in Q3 2025, reaching 83% — a notable jump from 78% in the previous quarter.

This surge is largely driven by the rapid pace of innovation, with new products and technological improvements being announced almost monthly. As AI continues to integrate into daily life and industry workflows, the focus for 2026 shifts toward how businesses can leverage this increased consumer awareness to build trust and drive adoption.

Understanding these shifts in consumer sentiment is vital for navigating the evolving digital landscape. Explore the full breakdown of Malaysia’s economic and digital resilience in Oppotus latest report.

Read the Q3 2025 Malaysian Consumer Confidence Index report here: https://www.oppotus.com/q3-2025-update-economic-resilience-strengthen/

09/01/2026

The Malaysian cryptocurrency landscape reached a definitive milestone in 2025, characterised by a transition from speculative interest to sustained market participation. Analysis indicates that consumer involvement remained consistently above the 50% threshold throughout the year, culminating in a record ownership peak of 66% during the third quarter. This trajectory highlights a significant shift in the local financial landscape as digital assets increasingly integrate into mainstream investment portfolios alongside traditional assets.

This record-level adoption is supported by a broader environment of digital engagement, where cryptocurrency has made a distinct mark despite market fluctuations earlier in the year. The data reveals that ownership remained steady and consistently high, reflecting deep consumer engagement within the digital asset space.

05/01/2026

The travel sector demonstrated remarkable resilience in Q3 2025 as Malaysian consumer sentiment toward travel rebounded to new heights. Domestic travel remained a steady pillar of the economy, with 51% of Malaysians travelling locally during the quarter.

Most notably, international travel saw a significant breakthrough, climbing to 23% as consumers regained confidence in global exploring. This upward trajectory signals a strong shift toward pre-pandemic mobility levels, fueled by a general rebound in national economic sentiment.

As we close the final quarter of 2025, this momentum suggests a resilient outlook for the travel and hospitality sectors in the year ahead.



Dive into the full study of Malaysia’s economic resilience and consumer trends here: https://www.oppotus.com/q3-2025-update-economic-resilience-strengthen/

01/01/2026

Happy New Year!

All of us at Oppotus would like to say thank you for choosing us as your insights partner. We truly value your trust and look forward to the upcoming opportunities to achieve great milestones together in 2026.

Feel free to drop us a message to uncover the market segments or consumer trends you would like to understand better. Let's make 2026 a year of data-driven success!

25/12/2025

Oppotus wishing you a Merry Christmas and a happy holidays. May the magic of the season bring you peace and the upcoming year bring you peace, joy, success and boundless blessings.

Merry Christmas to you and your family! 🎅✨