Institute for Customer Relationship Management

07/08/2024

Dear Friends,
I have just one Facebook profile. Please do not accept any friend requests from fake fake profile creators. Thanks.

04/07/2024

Celebrate the 4th of July with joy and unity, embracing the principles of freedom and equality that have made America great! 🇺🇸

30/01/2024

Please join me at the 2nd International Research Conference on Mindfulness 2024 organized by IIM Bodh Gaya, where I will be speaking on “Creating Sustainable Societies - Why Mindfulness Matters?”

Rawls College of Business at Texas Tech University IIM Bodh Gaya

We are honored to introduce Dr. Atul Parvatiyar , Professor of Marketing and Supply Chain Management at the Rawls College of Business, as a keynote speaker at…

12/11/2023

21/07/2023

Hot off the press! I am pleased to report that my latest article, “From Lab to Market: Learning Entrepreneurial Marketing Through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA,” coauthored with Alejandra Marin, Ron Mitchell, and Dino Villegas, is now published in the Journal of Marketing Education.
Rawls College of Business at Texas Tech University
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Entrepreneurs build successful businesses by taking innovative ideas from research labs to market. This article describes a pedagogical approach and its outcome...