12/06/2025
Someone snored way too loud last night.
Consumers are clear with your branding. Whenever they think of XYZ, they think of your product immediately. They see this color, that font and those fancy aesthetics - they spot you easily because again, you have clear and focused brand identity. But when it’s time for you do good or impact communities, suddenly you are doing things randomly and not focused.
One day, your team is helping stray cats and the next, buying new clothes for homeless people but you sell high end pillows? If you plan to stay consistent with your overall branding, please keep your CSR team in the loop. Well here are some possible signature CSR for your pillow brand;
1. Donate pillows to orphans and old folks’ centres - Cliche, but at least it’s relatable to your product, direct marketing.
2. Start “ ” campaign - Organize talks, health checkups, share on the danger of extreme snoring, indirect marketing.
Be known for your cause because it’s definitely more powerful than color, font and aesthetics. Champion the cause and community. So think snoring, think that pillow brand.