pinshen_design

05/10/2021

Buidling the Gatorade X social media guidelines 2021/22, I am honored to be part of the creative team for this big brand in US.

21/08/2021

Founded in 2013 by a young Malaysian who operated his business as a one-man show. Russell Taylors is one of the fastest growing e-commerce home appliances reseller and in 2021 they requested to rebrand their existing identity in order to make its brand image more unified and recognizable in the competitive market.

We selected a contemporary typeface to replace the existing one, and create a logo mark that speaks the idea of providing consumers a reliable yet affordable products that last for a long time. The brand colors, such as reddish-orange, gray, black and white express the innovative brand idea, as well as its readiness to offer honest and user-friendly products that add values to people's life. By launching the new brand identity, we believe that Russell Taylors will continue to have organic growth throughout the brand journey that bring good design products to every household.

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Visual Identity by Pin Shen

3D visual by

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03/08/2021

Rebranding work for Vito, a boutique brand consultancy that focuses on the retail industry. Vito is an Italian name that is derived from the Latin word "vita", meaning "life". Undeniable, the pandemic has accelerated the transformation of retail businesses from traditional to digital. In the near future, virtual shopping will be the new exploration in the market where people can have a shopping experience similar to a physical store without going out.

Vito sees it as an opportunity rather than a threat and they believe effective branding and beautiful design should be accessible to everyone. By combining the use of the latest technology, their services help to showcase the products of customers and merchants through a platform that is easy for people to reach. To know more about what they do, please visit their website www.vitonewretail.com

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Visual Identity by Pin Shen

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07/07/2021

https://www.behance.net/gallery/123021365/Feiiban-Design-Studio

Branding,Art Direction,UI/UX

07/07/2021

https://local.google.com/place?id=1594509531320635826&use=posts&lpsid=8500879018582879712

One Up Your Rivals Through Brand Design

28/04/2021

Lack of brand appeal.
Not attracting attention.
These are all sales boosts.

Consult for branding and design:
www.pinshen.design

12/04/2020

Food delivery branding for sale
tastesome - Having a strong taste
舌尖：Tip of tongue (tasteful)
DM me if anyone interested to own this branding.

12/03/2020

Infographic created for Facebook Singapore.

06/02/2020

Springco Asia Sdn Bhd is a mineral water manufacturer in Kedah, Malaysia. We were appointed to complete the new identity for the new company. The uniqueness of their mineral water that stands out among others is their source of water is from the groundwater that drilled above a well-reserved forest hill. www.springco.com.my

05/02/2020

05/02/2020