EA Creative Media Relation

16/04/2022

Another day, another interview. Coordinated a newspaper interview for one of our clients at their outlet.

One Doc Group of Companies is expending to Sabah and Sarawak. It's only befitting that we've arranged one of Sabah and Sarawak's top Chinese newspaper for this interview session.

09/05/2021

To All Beautiful Mothers and Soon-To-Be Moms❤️💐

Have a great mother's day!

Be strong, take care and stay safe during this MCO. It's never easy to juggle work and motherhood. But you are killing it!

13/04/2021

We would like to wish all our Muslim friends, have a blessed Ramadan Kareem.

14/10/2020

What Goes Behind a Radio Interview

Have you ever imagine how a radio interview is been conducted? It seems easy for the DJs to speak so freely on air, isn't it?

Usually the interviews are conducted through Live recording or a pre-recorded session. Regardless how the interview is, both sessions required many preparation.

As PR, we need to decide on the theme, Q&As, arrangements, coordination and making sure the messaging is correct during the radio interview.

For Live interview, we can't do a 2nd take, so the messages and pointers must be straight forward. But for the pre-recorded session, we have some lee-ways to make sure the content is delivered properly.

Even a pre-recording session can be daunting, because the speaker must be able to deliver the message with a casual tone, relax manner and avoid sounding like they are reading a script.

It was a great experience which we had to coordinate a radio interview with 2 successful lady-preneurs. One is a top baker who made the most expensive cake in Malaysia and founder of My Mom's Bakery, Anne Idris.

The other is the beautiful Datin Paduka Eina Azman who is an actress and also founder of It's Done By Eina.

22/07/2020

101

We've been reading and hearing that communication is important. Communication skills include:
- Speaking.
- Listening.
- Body language.
- The tone and words.
- Writing.

Good communications allow us to understand one another to build and form a bond. We communicate daily in our lives to avoid misunderstanding and to get things done.

When you want to connect with someone, there are ways to do so as well. The proper introduction allows the person you've wanted to connect with knows who you are, what you do and if you are a genuine person.

More so as we are living in this digital age, a proper introduction is a key point in connecting with people. When you prepare your intro, do avoid:
- a sales pitch from the start.
- start by "Hello gorgeous." Everyone HAS a name, period!
- Hi/hello, and left it hanging. Should we reply?
- using buddy, dear, darling at the early stages of communication.
- sounded you are desperate for a date or sale.
- beating around the bush.

What's your weirdest introduction which you've come across?

22/06/2020

Relations VS

There is a misunderstanding between and ads. When we explained and introduced about public relations, many was surprised and asked "What is public relations? Is it advertising?"

There are differences between these 2 thought both have the SAME goals, creating publicity or awareness for the organization or brand.

Yet, many are still confused over PR and Ads. We have prepared an to show 5 differences between these 2.

18/06/2020

Malaysians are blessed that our country is on the road to recovery post-pandemic. Roads are getting busy, people are visiting F&B outlets, childcare, kindies are opening soon.

Yet, many still prefer to . With the rise of online meeting tools, many can have their discussions or meetings anywhere they want.

However, we would love to have a mixture of both physical and online discussion. Having a face-to-face discussion enables us to bond with the person you are meeting up.

We managed to catch up with a business associate to discuss future collaborations.

How was your week so far?

05/06/2020

The other day, we've shared a video about 5 secrets for a powerful press release which will capture the media's attention. Now, here is the written version.

A press release is not just a document for the media. The content of the press release is just as important as well because it needs to suit the media's readership.

The right press release will be able to generate high traffic for the media's website and sales of the printed version.

5 secrets for a powerful press release for capturing the media's attention and to enhance your brand public relations and awareness.

29/05/2020

A press release is the most fundamental document needed when you approach the media. Without a press release, the media would not know who you are, what is your brand, product or services is about. In this video, we are sharing a few tips on how to prepare your press release.

25/04/2020

Creating awareness through digital channels and newspaper.

08/04/2020

It's not worth it for us to worry about things which we cannot control. Channel those energies into something beneficial such as writing, art, cooking, gardening or anything which brings joy to you.

If there's something you wanted to achieve, this is the best time to practice, learn and improve.