Bluestone Branding

Bluestone Branding Brand management, strategic planning, marketing, design, communications, website development, intera

What happens when your fans become rabid ambassadors for your product? Sometimes they receive a "cease & desist" letter!...
22/05/2013

What happens when your fans become rabid ambassadors for your product? Sometimes they receive a "cease & desist" letter! Nutella finally recognized the incredible boost to their brand and relented. Read the story here:

World Nutella Day seemed threatened when the event's founder said earlier this week that lawyers for the brand sent her a cease-and-desist letter.

07/03/2013

Last year, 69% of internet users accessed the web via a mobile platform. Now CPG companies are convinced...

Advertiser Perceptions' annual sentiment survey finds CPG marketers very excited about mobile.

Are you a small business owner? Check out excellent and insightful article from today's NY Times: http://nyti.ms/XOQgpw ...
15/02/2013

Are you a small business owner? Check out excellent and insightful article from today's NY Times: http://nyti.ms/XOQgpw and let us know your thoughts.

Loans are still tight, consumers are timid, and the action — or lack of it — in Washington has heightened pessimism among small-business owners.

Just launched a new landing page for one of our clients. Just wait until you see the full website! : )
07/02/2013

Just launched a new landing page for one of our clients. Just wait until you see the full website! : )

General Civil Company is a Construction/Consulting, Service Disabled Veteran Owned Business (SDVOB) specializing in Design/Build, General Construction, Environmental, Petroleum and Civil Contracting.

The game was better than the ads this year, but there were a few bright spots. For a full summary of adland's best, chec...
04/02/2013

The game was better than the ads this year, but there were a few bright spots. For a full summary of adland's best, check out this link at Ad Age: http://bit.ly/11ILZVj

Surrounded by overly excited family and friends might be great for watching football, but it's not the best way to study Super Bowl ads.

Timely analysis from a marketing point of view (not political point of view) that drives home the point we constantly ma...
14/11/2012

Timely analysis from a marketing point of view (not political point of view) that drives home the point we constantly make with clients: It's not about the tactics -- it all begins with your core positioning!

We can slice and dice the campaign's marketing tactics until we're blue in the face, but what if the GOP's positions were the cause for Romney's failure?

Check out this short slideshow about trends that are transforming retail: http://bit.ly/QXkGAY
13/09/2012

Check out this short slideshow about trends that are transforming retail: http://bit.ly/QXkGAY

Marketing Strategy - In a keynote presentation for the Shop.org Merchandising Summit, Rohit Bhargava presented 12 major trends that are set to transform the world of retail. Here are six of them.

Ok, now this sounds cool! Talk about giving new life to the traditionally stodgy annual report.
21/06/2012

Ok, now this sounds cool! Talk about giving new life to the traditionally stodgy annual report.

Austria Solar's Grand Prix award-winning effort for design was a piece of collateral like no other -- it featured nothing on its pages until you placed it in the sun.

Having come up through the Journalism ranks, I found this particularly revealing. Imagine the uproar today over such con...
12/06/2012

Having come up through the Journalism ranks, I found this particularly revealing. Imagine the uproar today over such conflicts of interest and subjectivism: http://bit.ly/KrkoFO

Junkets. A liberal bias. And unconscionable shading of a major story. A new biography reveals how much has changed in America’s news culture.

Excellent overview from McKinsey on getting critical strategic input from employees! http://www.mckinseyquarterly.com/Th...
06/06/2012

Excellent overview from McKinsey on getting critical strategic input from employees! http://www.mckinseyquarterly.com/The_social_side_of_strategy_2965

Crowdsourcing your strategy may sound crazy. But a few pioneering companies are starting to do just that, boosting organizational alignment in the process. Should you join them? A McKinsey Quarterly Strategy article.

Check out the latest blog bost on our website about marketing sensibilities overseashttp://bluestonebranding.com/blog/
24/05/2012

Check out the latest blog bost on our website about marketing sensibilities overseas
http://bluestonebranding.com/blog/

One of the most interesting aspects of marketing is observing how our counterparts around the world communicate. On all ends of the product and service spectrum, companies outside the U.S.A. simply have a different way of seeing things, making the world a far more interesting place. Take HEMA, a cha...

Video marketing is one of the best ways to tell your company's story. We just recommended this for a client this month t...
24/05/2012

Video marketing is one of the best ways to tell your company's story. We just recommended this for a client this month to support their sales team in "laying the groundwork."

Q1 2012 video views skyrocket

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