Stamina Group

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Stamina Group Stamina® Marketing PSE first breakthrough was to secure a distributorship with Japan’s Sony Corporation, to market their premium battery products in Malaysia.

Back in 1991, Pan Sentosa Enterprise (PSE) was formed as a small joint-venture company to source for quality consumer brands to improve people’s quality of lives, ranging from household to the latest electronic products that were first introduced to the country. During this time however, PSE observed an increasing demand for battery products that were required to power most of the consumer electronics such as cameras, radios and Walkmans. Sony Batteries became a household brand soon after, just like their more illustrious namesake, to become a close number two in dry cell batteries. In 2006, PSE became part of the Stamina® Group to strengthen our market leadership and to expand our product range to include Alkaline batteries and Flashlights in Malaysia. The move that since further consolidated our Group’s position as a strong supplier for quality battery products across all market segments.

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