Email Marketing and copywriting tips

Email Marketing and copywriting tips Building custom marketing funnels for info products and sharing my lessons along the way

21/11/2022

Emails nowadays be like :

" I just took my dog for a walk in the park.

We saw another couple taking their dogs for a walk too

Ps..... If you want your business to be a walk in the park, buy my course"

28/10/2022

Use statistics to build credibility in your marketing copy.

92.5% of people are more likely to believe you when you backup what you are saying with a stat..

Although the percentage I used above is a random number. It makes my statement easier to believe.

28/10/2022

Email personalization is a lot more than just adding names to your email

It's more about figuring out what stage each subscriber is in their journey and how best to provide content that is relatable to them at that stage and will bring them higher ROI

28/10/2022

It takes research to discover that why someone with eye defects will want to buy a pair of corrective lens is not mainly cause he wants to see

Its probably cause he would be left behind anytime the family is going to the movies cause they assume he won't see the screen clearly

27/10/2022

It's fun when someone tries to use a psychological tactic to get you to buy something and you recognize it..

27/10/2022

People spend an average of 10 seconds to read an email...

You have to make sure they understand what your email is all about within that limited period of time that they're skimming through it.

Choose clear over clever
Make your writing simple and easy to understand

27/10/2022

Each email in your promotional campaign is meant to hit a different pain point/angle

Think of it as a sales page but broken into separate parts and shared with your audience one at a time

26/10/2022

People prefer to buy from people they like...

If they like you it becomes easier for them to trust you..

If they trust you it becomes easier for them to put in their card details..

If they put in their card details it becomes easier for them to do it again and again

26/10/2022

Email marketing tip :

Point to important content with directional cues..

This can help drive your subscribers to take action

Highlight important content using lines, arrows, colors, etc

26/10/2022

Everyone is so quick to say...
"total value = $2400" but you get it for $100 if you buy today

But only few actually state why total value = $2400

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