Chima Peter

07/03/2026

It has been about a month since I last posted here, largely because of the various challenges I’ve been dealing with during this period.

One important lesson this experience has taught me is the value of living in an environment where basic necessities like electricity and water are readily available. Sometimes it’s not even about using them at that exact moment—just knowing they are available creates a sense of stability that helps structure your mind and improves productivity, especially if you run an online business.

My advice to any Nigerian out there is to always try to move to a location where these basic necessities are accessible. If that’s not possible, consider investing in alternatives like an inverter to handle power issues. The time you spend looking for where to charge devices or fetch water can instead be used for more productive activities. Even more importantly, the mental stress that comes with these struggles can be completely avoided.

Creating an environment that supports your work is not a luxury—it’s a necessity.

24/02/2026

Quote of the day.

02/02/2026

I'm back to posting here after taking a few weeks off due to reasons beyond my control.

I will be sharing a few tips on Meta ads and my journey into LinkedIn advertisement

Send a message to learn more

12/01/2026

11/12/2025

This month, I stepped into the role of Acting CEO at the same company where I previously worked as HR. It didn’t take long for me to realise something uncomfortable:

I was part of the company’s problem.

One of the staff even asked me, “Is there no criteria for the people you hired?”
That question hit me hard because the truth is, most of the people I brought into the company were not adding value. Some were even stealing from the company indirectly by collecting salaries without doing sufficient work. Their attitude toward their roles was nonchalant and unprofessional.

Why?
Because I hired based on friendship.

I wanted to see my friends grow. I wanted to encourage them the same way others supported me when I started. But one thing I failed to consider was mindset.

Learning a skill is one thing.
Having the right mindset, discipline, and attitude toward work is what truly separates great employees from the rest.

As acting CEO, I had to make a tough decision:
I removed them from the company.
Not out of anger, but because a business cannot pay people who bring no value. Leadership sometimes requires hard decisions, even when they affect people you care about.

My Advice to you;

Learn to separate business from friendship.

It’s good to give your friends opportunities, but not every friend should be brought into your business. Some people may be talented but lack the commitment, discipline, or mindset needed to grow with the company.

Also, if someone recommends you to their boss, a big client, or a business partner, understand that they are putting their own reputation on the line to vouch for you. Any misconduct from you falls back on them. So always think before you act.

Ironically, most of my own successes came from working for friends who recommended me, but I earned their trust through discipline and performance, not entitlement.

Send a message to learn more

10/12/2025

Morning routine

09/12/2025

Yesterday, one of my ad accounts got disabled without any prior policy violation. No warning email, no notification — nothing. It just suddenly showed a restriction banner. I had over six active ads running in that account, so I needed to fix it immediately.

My first step was to go to the Business Support Home to appeal, but there was no button, no option, and no way to submit an appeal. So I attempted to contact support and that’s where the real issue started.

Meta asked me to fill in details about the problem I was facing. I explained that the ad account was restricted. The system automatically analyzed my response and flagged it as a “restriction-related issue.” Once I selected the affected ad account, it told me there was no issue detected — which meant I couldn’t escalate the case or speak to an actual support agent.

This is a problem many advertisers experience:
Your account is restricted, but the system says everything is fine — so you’re stuck.

Here’s the workaround that solved it for me:

Instead of describing the exact problem in the support form, I typed something vague — something the automated system couldn’t categorize into a specific issue. I wrote:

“I need to ask urgent questions affecting my ad account. It’s very important.”

Then, I selected a business asset that had no issues at all.
Because the system couldn’t tie my description to a specific error, it allowed me to proceed and finally connect with support.

And thankfully, after two years of not speaking to support, I discovered Meta now has a WhatsApp support channel, which I actually prefer over Messenger. Through that, I was able to explain the situation and get everything resolved.

This is my Advice to You:

If you ever run into an ad account restriction and the system refuses to connect you to support:

Use a vague description + select an asset with no issues.

This forces the system to route you to a human support agent instead of blocking your request.

And remember:
If Meta support cannot fix your issue, the person you’re paying “under the table” to fix it likely can’t fix it either.

Always start with official support.

08/12/2025

Back in early 2024, I landed a gig to advertise to audiences in the UK and US. I was excited — this felt like my big break into the foreign market, especially with the large budget involved. But what I didn’t expect was that despite all my optimism, I would end up with a devastating result that completely shook my confidence.

After spending over ₦2 million on ads without generating a single lead, I started giving excuses to justify the failure: “Ads in the UK and US are expensive… the audience is difficult… the competition is too high…”
Deep down, I knew the truth — something was fundamentally wrong with my knowledge and approach.

It got so bad that I had to refund part of the remaining budget to the client because my self-esteem was gone. The experience embarrassed me so much that I stopped taking new clients entirely. I didn’t want to go through that kind of failure again.

But instead of giving up, I started searching for the real cause of my failure. I began reaching out to foreign advertisers, hoping to understand what I was missing. Most were charging $300–$500 for a one-hour consultation, and $5,000–$15,000 for mentorship. I couldn’t afford that at the time.

So I humbled myself.

I started messaging dozens of professionals every day — sometimes 50 to 100 DMs — explaining my situation and asking to learn under them, even if it meant serving for free. Eventually, one person replied… and that reply turned into an internship opportunity at a foreign agency.

Just a few months into the internship, everything became clear.

I failed because I lacked the knowledge and experience required to advertise to foreign audiences.
I suddenly had access to tools, systems, and data-driven strategies that removed guesswork completely. It was here I understood why my skillset was once described as “basic.” In Nigeria, I was performing well — but globally, I didn’t have the competence needed to compete.

That experience changed everything for me.

My Advice to Anyone Trying to Get Foreign Clients

Before you chase foreign clients because you want to earn in dollars, get the knowledge first.
Different markets require different strategies, tools, and levels of expertise. If you get the job but can’t deliver results, you won’t just lose the client — you’ll damage your reputation too.

Even if you don’t have the full knowledge yet, at least understand their system, study their patterns, and prepare yourself. Getting foreign clients may seem easy.
Retaining them is the real challenge — and that requires skill.