02/09/2020
How will your product or service succeed or make a difference in a saturated marketplace where other businesses may have failed?
Who exactly are your target audience or customer and what problem are you solving for them?
To achieve this you have to understand and then create a buyer persona with unique selling proposition...
What is a Buyer Persona
Buyer Persona is a semi-fictional representation of your target customer based on data and research.
How to Create Buyer Persona
Buyer personas can be created through research, surveys, and interviews and even considering those outside your database lists who might align with your target audience.
Below are 4 majors ways you can gather information to create your buyer Persona.
1. Facebook Groups – review profiles of group members.
2. Quora.com – check posts and comments that align with your goal
3. Google Analytics – review demographic
4. Typeform – Use this form to gather information about your products or Services.
And many others... You can research about that...
Why Buyer Personas are so Important to your Business?
Buyer personas help you understand and identify your ideal customers better. This makes it easier for you to tailor your content and services to meet the specific needs, behaviors, and concerns of the members of your target audience.
Make a free buyer persona⤵️ https://www.hubspot.com/make-my-persona
