23/08/2026
BIGGEST MISTAKE A LOT OF BUSINESS OWNERS MAKE.
You’re a business owner, but your profile picture is your logo, your product, or a flyer.
Why?
You are not only marketing your PRODUCT.
You are marketing YOURSELF.
People buy from people they KNOW, LIKE and TRUST.
That’s the KLT factor.
Go and look at successful business owners.
Take Mrs Chioma Ifeanyi-Eze , for example. She sells eggs.
But she doesn’t put a picture of eggs as her profile picture.
Look at Mr Chinedu Paul Nnamani . He’s a Facebook advertiser.
He doesn’t use the Facebook logo as his profile picture.
Why?
Because their personal identity is part of their brand.
When someone sees your profile, they should be able to see the PERSON behind the business.
Your logo belongs on your business page, your flyers, your website, your product packaging, etc.
But on your PERSONAL profile?
Let people see YOU.
Show your face.
Build familiarity.
Share your expertise.
Let people know who they are actually buying from.
Because before people trust your business, they often need to trust the person behind it.
So if you're running a business from your personal Facebook account and your profile picture is still your logo...
Change it.
Put your face there.
You are not just selling your product.
You are selling the person people are going to
trust enough to buy from.
Mãjør Lãsër