The Yomi Lemuel

Name: The Yomi Lemuel
Address: Abuja, NG
Telephone: +2347039973107

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The Yomi Lemuel

I am a Digital Marketing Specialist with 3+ years of experience in paid media marketing, business st

07/09/2022

It’s my birthday🥂🥂

Every year, He tells that I cannot imagine what he has in store for me. It’s amazing, it’s loving and beautiful.

I’m grateful for the gift of life, love and people.

It’s Elijah level this time💯

Cheers to Me🤍🥂

PS: I ran away from Instagram.

📸
Outfit by

24/02/2022

ACTION VS TIME

It’s easy to set a period for a task to be accomplished.

It’s simple to predict when (time) you begin to get the results you desire.

However, that’s not enough.

Time is useful, but will never produce results by itself. No matter how long or short, time ticks.

What you should focus on is action.

To be a leader in your industry, you must read and learn from leaders .

To remain healthy, you must exercise and eat the right food.

To get more sales, you must engage and build relationship with your customers.

To build loyalty, you must have an excellent customer service.

To grow, you must always embrace change and progress.

In all of this, action counts.

Action takes your strategizing, planning and tiny delays, gets it on track and caps it with a result.

‘Time will tell’ is not enough if you’re not acting.

To my new followers, is an actor, helping businesses achieve their objectives through pay-per-click advertising.

You need marketing solutions? E dey!

You need a strategy to improve sales? Available😅

Welcome😊

PS: I am Royalty!

21/02/2022

New day.

New prospects.

New possibilities.

Welcome to your best week yet.

Whether you’re just arriving work, at the corner of your desk, trying to catch a bus, spending time with the family, on a plane (then you’d be on flight mode), or on a sea cruise,

You’re a gem!

You’re on your way for gold.

You’re a better version of yourself.

You’re made for the top.

You’re doing well🎉..

18/02/2022

The job of a doctor starts from diagnosis.

He then goes ahead to determine the best treatment for an ailment.

He doesn’t stop there.

Administering the treatment is what brings the wellness. He has to do it.

It’s the same thing with the job of an architect, engineer, designer, trader, entrepreneur, etc.

Our daily endeavors demands that we identify problems and find a fix for them.

This means, we solve problems daily.

Hold on to that thought a little bit and then bring it to marketing.

Content creation is not just about a few words, business talk, images, videos, lexis and structure.

It’s about being able to engage your audience.

SBC teaches you how to engage your audience in the best way possible.

Identify a problem.

Create or discover solutions that can solve their problems.

Create engaging content that teaches.

With this, you are on your way to earning the trust and loyalty of your audience turned customers.

They’d seek your recommendation, get your products and services this way.

What line of business are you in? What problems can you identify in your industry?

I’d be in the comment section to help you.

Follow for more of these marketing tips.

15/02/2022

Because sometimes, ads can be creepy, invasive and boring!!!!!!

Imagine that you just finished searching for shoes you want to get for an occasion.

The next time you open Instagram or Facebook and you scroll the feed, you most likely would be hunted by different shoes from different brands..

Then you begin to wonder what these shoes are doing amongst photos and videos of your friends.

Times have changed. In times past, seeing your favorite ad was a moment to relish your childhood, appreciate the beauty/quality of the ad.. Even sing along!

I bet you can remember those ads of Indomie, Peak, K**r, Panadol… To mention a few.

These days, ads do not want to be engaged by users. Personally, I think it's the fault of advertisers.

How?

You’re choking your audience.People just want to surf the internet and get on with their lives, and any obstruction to that is painful and annoying (I bet you’d go ‘righttttttttttt!!!’)

Your ad creatives are poor. There is no connection between what your objective is and what your ad creatives represent.

You’re putting all your eggs in one basket. Multiple ads without targeting the right audience for it.

The list is endless. Let me share with you a few tips to prevent people from disliking your ads..

-Learn creative methods of storytelling with your content. Focus on connecting with them emotionally through your content.

-Avoid information overload….. Pity your customers please!!!!

-Build trust first. Your goal is to sell, but more importantly, your objective is to become a loyal brand.

What advice do you have for advertisers today?

Tell them in the comment section.

13/02/2022

Let’s discuss branding and targeting for a moment. Shall we?

Hugo Boss, a clothing/fashion brand recently hosted 300 Million people in Dubai.

How?

Hugo Boss declared to move their company from a €2.8 billion revenue company (as per 2021 figures) to a €4 billion revenue company within five years.

That is objective.

Next, they did some rebranding and divided the company into two.

Hugo and Boss.

The first to target Gen Z and the latter, the Millennials in today’s world.

That’s strategy.

300 million people come next. How did they achieve this?

Hugo and Boss cannot reach everyone (even if they had the resource), to do this, they reached out to top influencers across Instagram, Tiktok and other industries.

That’s where Khaby Lame comes in.

..

Khaby with his famous shrug, one of the most influential personalities on Tik Tok has 131.7million followers.

With other influencers, they closed in about 6.6 billion impressions and 307 million social media engagements within six days for Hugo Boss.

Why Khaby?

The objective of Hugo was to reach the Gen Z market and sell as much to them. For this, they needed direct targeting.

How else would they achieve this, but use influencer marketing.

Khaby has the followers (Gen Z), has the audience and the trust of his followers. All he simply did was release a post or two and the impressions came in crazily. More than half a billion impressions!!!

You can bet Hugo sold out its clothes. 60,000 hoodies in one day.

Targeting is very important and can determine the success of your ads.

If you want better results with your ads, focus on targeting the right audience. Do your research on the ideal customers for your business, Their habits, interests, lifestyle and everything they hear, see and who they follow.

Whether ads or influencer marketing, the goal is to reach your audience.

That way, you can make your brand and ads a Khaby Lame!

Happy Sunday🎉🎉

10/02/2022

According to Seth Godwin, ‘Marketing is no longer about the stuff that you make, but the stories you tell’.

To teach, you must be taught.

To learn, you must practice.

If you have run ads in time past that burnt your money and kept you regretting, you would be scared to try it again.

Your fear is justified by the bad experience you had via your last campaign.

However,

It does not mean the market is not available or that you cannot sell.

Quick question…

How would you explain something to a child?

There are two ways:

👉🏾You have to break it down into tiny bits.

👉🏾You have to tell a story.

If you don't, the child won't understand and you'll be talking to yourself.

This also applies to your ads.

The problem with your ads failing to convert might be your content.

It’s possible it lacks focus, clarity and it’s hard to understand 😩😩😩..

Your ‘content’ should sell to the emotions of your customers☺️

When you tell a great story with your content, your customers begin to trust your brand and process.

The story sparks an emotional response.

The response makes your customer take action and the action gives you money.

So, before you start running the ads, read what you have and be sure it makes sense to you.

Then, ask someone else to read it, to be sure it makes sense to them.

Have you ever read an ad and didn't understand what it was selling?

Tell me what it was like in the comment section.

08/02/2022

If you studied one of the 'not so popular' courses in Nigeria, one of the worst questions you hate is 'explain what you studied'.

Ah!

You hate this question so much because, by the time you are done talking, you will be more confused than the person you were explaining it to.

The next thing you'll hear is, 'oh! that's good'.

You and I know they didn't understand anything.

This is exactly what you are doing in your business.

You are not clear about what you are selling. You are not even clear about who your target audience is.

So, when you create a product, there is no particular solution.

Immediately, your customer sees your ads, they are confused.

Sometimes, you try to solve multiple problems using one product, how?????

If you say you help businesses grow, how????????

Is it through sales, social media, recruiting and training the right team members?

How exactly do you do what you are doing?

Another mistake to avoid is USING JARGON.

Leave the jargon for your notebook and explain to your customer as if you are talking to a 5-year-old.

Stop assuming they understand, because they don't.

Now, let's practice it.

We'll use this guide - 'I help --- achieve --- using ---'

For me, 'I help small businesses increase sales using online adverts'.

Simple ...

Over to you, what do you do?

Tell us in the comment section, someone needs your services.

07/02/2022

WHY YOUR ADS DON'T CONVERT

Have you ever set up ads maybe on Facebook, Instagram, LinkedIn or even Google only to have losses?

Imagine pumping money into your ads and make no sales.

The pain is deep.

I've had clients and friends complain about this over and over again.

And if you've ever experienced it, I'll tell you ONE of the reasons.

In fact, if you get this wrong, your ad will flop.

A high-converting ads always starts from a CLEAR OBJECTIVE.

When you want to run your ads, there are 3 objectives why you should run it.

- For brand awareness
- For traffic
- For sales

Choosing an objective should come from your business' needs and goals.

Stop dashing Uncle Mark money when you should be making money from him.

From the reasons I shared, why will you run your next ads?

Follow for more business tips and marketing strategies.

Address

Abuja

Telephone

+2347039973107

Website

https://theyomilemuel.site/linkedin-2022/

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