08/05/2024
I will just drop this here since its been on my mind
Running a business?
Think of your marketing strategy as a fluid that can & should change direction at any time.
I worked with a number of businesses in solar, construction, e-commerce, education and other niches
One common characteristics I have found is the lack of fluidity & dynamism in their strategy.
Remember this points in your marketing:
*All strategies are tests before they become established, if you don't test how will you know what works?
*Changing your strategy should always be an option and should cover demographics, geos, offers, creatives, pricing strategy etc.