07/08/2022
Reasons why you ads is not converting
1. . *Choosing the wrong Ad objective*..
Facebook shows you different objectives to choose from, when you want to run Ads.
Objectives like; Website visits, Traffic, Lead Generation, Conversion, engagement, video views, etc
One of the biggest mistakes you can make with Facebook ads is choosing an objective that doesn’t match with the results you want to achieve.
This sets you up for failure right from the start.*Here’s what happens when you choose an objective*.
The objective you select gives information to Facebook about your Ad goals, and what action you want people to take after they’ve seen your ad.
Read that again.
Based on this information, the algorithm will show your ads to the people in your target audience who are most likely to take that *particular action*
For example; If you choose the Traffic objective, Facebook will prioritize showing your ads to the people in your *target audience who love to click links*.This is why someone will want to sell something and will click on boost post
They will be hoping to make lots of sales
But usually what will happen is they will get likes and clicks only but no sale
This was exactly what i did when i ran my first ad
And I’m sure alot of us here have experienced this tooLet me explain why this happens
Boost post is under engagement objective
When you choose this objective, you are telling facebook that you want people to engage with your ad
Meaning you want people to like you Ad, comment on the Ad, and click on the Ad but you are not looking to sell anything
Boost post is good for comedy videos for example
These kinds of videos are not selling anything, they just want people to see it, like it and share itBut as a business person i will advise you to avoid BOOST POST like the plague
I always advise people to choose the *conversion objective*or the *lead generation objective*.
Because with these two objectives, Facebook shows your Ad to people who are ready to buy… but need a little push to give you their money.
*A lady came saying that her Ads were not converting, I only asked her to change her objectives, and she did and boom… it was like the floodgates were opened for her.*
That’s why I make sure that my students master the entire Ad objectives and their function.Sometimes 1,777 people will like your Ad but only 1 person will buy; this is the case of using the wrong objective.
If you get your objective wrong, it’s the beginning of frustration.