Gbakingun Gbenga

Gbakingun Gbenga I Help Businesses Increase Their Sales Through Paid Ads.

25/03/2026

I want to open the floor to real stories today because behind every marketing strategy, there are real people who tried something, succeeded, struggled, or learned a hard lesson.

Facebook Ads have created extraordinary growth stories.

Business owners who doubled their revenue in six months.

Entrepreneurs who built audiences of hundreds of thousands from scratch.

Local restaurants that went from empty tables to fully booked weekends.

But I also know people are reading this who spent money on Facebook Ads and walked away frustrated.

Maybe the leads were of poor quality.

Maybe the clicks were there, but the sales were not.

Maybe you ran ads for a month, spent more than you made, and turned them off.

Both experiences are valid.

Both are worth talking about.

If your Facebook Ads worked, tell me what made them successful.

Was it the targeting? The creative? The offer? A specific campaign structure?

Your answer could be the insight that changes someone else's business.

If your Facebook Ads did not work, tell me what happened.

Where did things break down? Was it the ad itself, the landing page, the budget, or the audience? Or did you never get a clear explanation for why the results were disappointing?

And if you have never run Facebook Ads but you are curious or considering it, tell me what is holding you back.

What question would you need answered before you felt confident enough to invest?

Drop your experience in the comments below. Let us build a real, honest conversation about what actually works and what does not.

I read every comment, and I respond to everyone.

24/03/2026

If Facebook Ads are the engine of your marketing, then the Facebook Pixel is the fuel.

Without it, you are flying blind, spending money with no visibility into what is working and who is buying.

Understanding and implementing the Pixel correctly is non-negotiable for any serious advertiser.

The Facebook Pixel is a small piece of JavaScript code that you install on your website.

Once installed, it tracks visitor behaviour, which pages they visit, what products they view, what they add to their cart, and most importantly, what they purchase.

This data flows back to Facebook and powers three critical functions.

First: Conversion Tracking.

The Pixel tells you exactly which ads are driving sales, leads, or sign-ups.

Without this data, you cannot know which campaigns are profitable and which are draining your budget.

This is the baseline of accountable advertising.

Second: Retargeting.

The Pixel allows you to create Custom Audiences from your website visitors.

Someone who visited your pricing page but did not buy?

You can serve them a specific retargeting ad with a compelling offer or testimonial.

Retargeted audiences consistently convert at higher rates than cold audiences.

Third: Lookalike Audiences.

Once the Pixel collects enough purchase data, Facebook can analyse the characteristics of your buyers and find new people who match that profile.

This is one of the most powerful prospecting tools available in digital advertising.

Install the Pixel immediately. Give it time to collect data.

The more purchase events it records, the smarter your campaigns become.

The businesses winning with Facebook Ads have Pixels that have been running and collecting data for months or years.

Start building that advantage today.

23/03/2026

Let us have an honest conversation about where most business owners actually struggle with marketing.

The reality is that many business owners feel overwhelmed by marketing, not because they are not smart enough, but because there is too much conflicting advice online, and most people are trying to manage their marketing on top of running their actual business.

So I want to hear from you directly.

What is your single biggest marketing challenge right now?

Is it Facebook Ads? Have you tried running ads, but feel like you are burning money without seeing real results?

Or is it Google Business Profile you have a listing set up, but you do not fully understand how to optimise it to rank higher and attract more local customers consistently?

Maybe it is content you know you should be posting consistently on social media and your website, but you do not know what to post, and when you do post, you rarely see meaningful engagement.

Or perhaps it is measuring results, you are spending money on marketing, but you cannot clearly tell what is working, what is wasting budget, and what you should do next.

Drop your answer in the comments below.

Tell me your number one challenge, and feel free to share the full story.

You are not alone, and your honesty might help someone else in this community who is dealing with the exact same thing.

The best conversations start with real questions. Let us start one.

21/03/2026

A Facebook Ad campaign without a funnel is like a shop with no cashier; traffic walks in, but nobody buys.

If you want consistent, scalable results from your ad spend, you need to understand and implement the three-stage funnel:

Awareness, Consideration, and Conversion.

Stage One: Awareness (Top of Funnel).

At this stage, your target audience does not know you exist.

Your goal is to introduce your brand, product, or service to cold audiences, people who have never interacted with your business.

Use video ads, image carousel ads, or engaging short-form content.

Do not sell here. Educate, entertain, or inspire. Track video views, reach, and engagement at this stage.

Stage Two: Consideration (Middle of Funnel).

These are warm audiences, people who watched your video, visited your website, or engaged with your page.

Now you can present more detailed information.

Share testimonials, case studies, or product demonstrations.

The objective is to build trust and position your offer as the logical solution to their problem.

Stage Three: Conversion (Bottom of Funnel).

This is where you ask for the sale.

Target hot audiences, website visitors, people who added products to their cart, or those who watched 75% or more of your video.

Use strong offers, limited-time discounts, and clear calls to action.

Retargeting at this stage consistently delivers the highest return on ad spend.

The beauty of this system is that each stage feeds the next.

You are not chasing cold strangers with a hard sell; you are guiding warm, pre-qualified prospects to a natural decision.

That is what separates profitable ad campaigns from expensive experiments.

20/03/2026

Nobody Talks About This Side of Running Facebook Ads.

Running Facebook Ads is not always smooth.

There are days when a campaign that was performing beautifully suddenly collapses for no obvious reason.

There are weeks when you test five different ad creatives, and none of them breaks through.

There are moments when you check your cost per result, and it has doubled overnight because Facebook shifted something in its algorithm.

There are also the quiet wins that nobody posts about.

The small business owner who ran their first lead generation campaign got their first ten leads within 48 hours.

The restaurant that updated its Google Business Profile received three phone calls the same afternoon from people who found it in local search for the first time.

The startup founder who turned a $200 ad budget into their first three clients.

Marketing is not glamorous most of the time.

It is testing, measuring, adjusting, testing again.

It is reading data that does not make immediate sense and learning to trust the process long enough for patterns to emerge.

It is making peace with the fact that what worked brilliantly last month might need to be rebuilt from scratch this month.

What keeps every serious marketer going through all of it is the compounding.

Each test teaches you something.

Each campaign, whether it succeeds or fails, adds to a body of knowledge about your audience, your offer, and your market that nobody can take from you.

The people who win at marketing are not always the most talented.

They are the most persistent.

Share this if you know someone who needs to hear that persistence in marketing is not optional; it is the strategy.

19/03/2026

One of the most common questions business owners ask is whether to invest in Local SEO, particularly Google Business Profile, or jump straight into paid advertising like Facebook or Google Ads.

The honest answer depends on your timeline, budget, and business goals.

But here is my view about it.

Local SEO, especially Google Business Profile, is a long-term asset.

When you optimise your Google Business Profile, collect reviews, post regular updates, and build local citations, you are building a sustainable digital presence that can generate consistent, free traffic for years.

The downside? Results take time, typically one to two months before you see significant organic ranking improvements.

Facebook and Google Ads are immediate.

You can launch a campaign today and have leads or sales tomorrow.

Paid advertising gives you control, speed, and scalability.

The downside? The moment you stop paying, the traffic stops.

It is rented visibility, not owned.

My recommendation for most small businesses and entrepreneurs: start with Google My Business because it is free, and every business should have it fully optimised, regardless of their marketing budget.

Also invest in Facebook Ads if you need leads or sales quickly, or if you are launching a new offer, event, or product.

The most powerful digital marketing strategy combines both.

Your Google Business Profile drives free local traffic and builds trust through reviews.

Your Facebook Ads drive targeted traffic, build brand awareness, and generate leads and sales.

Together, they create multiple touch points with your potential customers, and research shows that most customers need several exposures to a brand before they make a purchase decision.

Do not choose one over the other. Build both systematically.

18/03/2026

While you are reading this post, there is a very real chance that your direct competitors are running Facebook Ads targeting the exact same potential customers you want to attract.

They are appearing in those customers' feeds, building brand recognition, generating leads, and converting sales using a system that works whether or not you are participating in it.

Paid advertising on Facebook is not a luxury for modern businesses.

It is a fundamental competitive tool. And the gap between businesses that use it strategically and those that do not is widening every year as more businesses enter the digital advertising space and audience attention becomes harder to get.

The good news is that competition in digital advertising is not winner take all.

A well executed campaign for your business can absolutely carve out profitable market share, even in a competitive industry, because most of your competitors, even those running ads, are not running them well.

Weak ad creative and no conversion strategy mean that businesses investing in ads do not always mean businesses winning with ads.

A strategically managed campaign with compelling creative, testing, and a good conversion strategy can outperform a larger but poorly managed competitor budget.

Strategy beats spend in digital advertising, and that is where I can help.

If you are ready to build a Facebook Ad campaign that competes effectively, or if you have tried ads before and need a professional to build a system that actually converts, reach out today.

Let us have an honest conversation about your business, your goals, and what a working ad system would look like for you.

17/03/2026

Have You Ever Tried Facebook Ads? What Happened?

I want to open the floor to real stories today because behind every marketing strategy, there are real people who tried something, succeeded, struggled, or learned a hard lesson.

Facebook Ads have created extraordinary growth stories.

Business owners who doubled their revenue in six months.

Entrepreneurs who built audiences of hundreds of thousands from scratch.

Local restaurants that went from empty tables to fully booked weekends.

Service providers who replaced cold calling entirely with a steady stream of inbound leads.

But I also know people are reading this who spent money on Facebook Ads and walked away frustrated.

Maybe the leads were of poor quality.

Maybe the clicks were there, but the sales were not.

Maybe you ran ads for a month, spent more than you made, and turned them off.

Both experiences are valid. Both are worth talking about.

If your Facebook Ads worked, tell me what made them successful.

Was it the targeting? The creative? The offer?

A specific campaign structure?

Your answer could be the insight that changes someone else's business.

If your Facebook Ads did not work tell me what happened.

Where did things break down?

Was it the ad itself, the landing page, the budget, or the audience? Or did you never get a clear explanation for why the results were disappointing?

And if you have never run Facebook Ads but you are curious or considering it tell me what is holding you back.

What question would you need answered before you felt confident enough to invest?

Drop your experience in the comments below.

Let us build a real, honest conversation about what actually works and what does not.

I read every comment and I respond to everyone.

17/03/2026

Before You Spend Another Naira on Ads, Read This.

Many business owners have had disappointing experiences with Facebook Ads, and the phrase "I tried ads, and they did not work" almost always means one of two things: either the campaign was genuinely mismanaged, or the business was not ready for paid traffic to begin with.

Before you invest in any paid advertising, here is an honest checklist.

Work through each point and be truthful with yourself.

Is your offer clearly defined?

Can you explain what you sell, who it is for, and why they should choose you over every available alternative in two sentences or less?

If not, no amount of ad spend will save you from the confusion that causes potential customers to scroll past or click away.

When a potential customer clicks your ad and lands on your website, WhatsApp or wherever you send them, is the experience compelling? Is it fast? Is it clear? Does it make the next step obvious?

Do you have social proof? Reviews, testimonials, case studies, client results, or something that demonstrates you have delivered on your promises before.

Cold audiences need proof. Without it, converting them is exponentially harder.

Do you have a follow-up system? When a lead comes in, do you have a process for responding quickly, building trust, and guiding them toward a purchase?

Leads that are not followed up on within minutes or hours convert at dramatically lower rates.

If you can check all four boxes, you are ready to invest in paid advertising, and you have a strong foundation for results.

If one or more of these are missing, let us fix those first, then build the campaign.

I help businesses get these fundamentals right before investing in advertising, and then I build the campaigns that convert.

Message me to find out where your business stands.

17/03/2026

Most Small Businesses Should NOT Run Facebook Ads Yet.

I know this might surprise you, coming from someone who teaches Facebook Ads, but stay with me, because what I am about to say could save you thousands of dollars.

Most small businesses are not ready to run Facebook Ads profitably.

Not because the platform does not work, it absolutely does.

But because the businesses that consistently fail with Facebook Ads share one common trait: they are trying to use paid advertising to solve a problem that advertising cannot fix.

Facebook Ads amplify what already exists in your business.

If your offer is unclear, ads will drive confused traffic.

If your website is slow and poorly designed, ads will drive people straight to your competitor.

If you have weak social proof, ads will generate clicks, but not trust, and trust is what converts clicks into customers.

Before you spend a single cent on Facebook Ads, get these fundamentals in place.

1) A clear, compelling offer that your target customer immediately understands and wants.

2) A website or landing page that loads fast, looks professional, and has a single, clear call to action.

3) Social proof, at minimum, testimonials, or case studies that show you have delivered results.

With these in place, Facebook Ads can accelerate your growth dramatically.

Without them, you are paying to advertise weaknesses.

Do you agree, or do you think ads can work even before these fundamentals are solid?

Tell me about your experience in the comments.

I want to hear from people who have run ads both ways.

16/03/2026

5 Google My Business Features Most Business Owners Completely Ignore.

Most business owners set up their Google Business profile, add their address and phone number, and consider the job done.

But Google Business Profile has a lot of features, and the businesses winning in local search are the ones leveraging every feature available.

Here are five powerful Google Business Profile features that Owners Completely Ignore.

1) Google Posts.

This feature allows you to publish updates, promotions, events, and product highlights directly on your Google Business Profile listing.

Posts can drive significant traffic and action. Most businesses never use this, giving you an immediate competitive advantage if you do.

2) Products and Services.

You can list your specific products and services with descriptions and pricing directly on Google Business Profile.

This helps Google understand what you offer and helps customers make decisions before they even visit your website.

3) Messaging.

Google Business Profile allows customers to send you messages directly from your listing.

Enabling this feature and responding promptly builds trust, increases engagement, and can convert curious browsers into paying customers.

4) Q&A Section.

Anyone can post questions on your Google Business Profile listing and anyone can answer them.

Constantly populate this section with the questions you receive most often.

This demonstrates transparency and keeps potential customers from going to a competitor.

5) Booking Integration.

If your business takes appointments or bookings, Google Business Profile integrates directly with scheduling tools, allowing customers to book directly from your listing.

Reducing friction in the booking process directly increases conversions.

Every one of these features is free.

Businesses that use them consistently rank higher, attract more customers, and generate more revenue from local search.

If you are want me to create your Google Business Profile that will make you rank on the top three search on google for you send me a message right away.

14/03/2026

4 Signs Your Business Is Ready to Scale With Facebook Ads. Number 4 is very Important.

Scaling with Facebook Ads is one of the fastest ways to grow a business, but scaling too early, before the right foundations are in place, is one of the fastest ways to lose money.

Here are four clear signs that your business is genuinely ready to accelerate with paid advertising.

One: You have a clear, proven offer.

You know what you sell, who you sell it to, and you have evidence even at a small scale that people want it and are willing to pay for it.

Two: Your website or landing page converts.

Traffic lands somewhere that loads quickly, communicates your value clearly, and has a single, compelling call to action.

Without this, every advertising dollar you spend is leaking.

Three: You have social proof.

Reviews, testimonials, case studies, or before-and-after results that demonstrate your offer delivers on its promises.

Cold audiences need proof before they trust you enough to buy.

Four: You are committed to consistent testing and optimisation.

You understand that Facebook Ads require ongoing attention, not a set-and-forget approach.

If you can check all four boxes, you are ready.

Which ones are you still working on?

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