16/04/2024
Inspiration Lucrative e-commerce with Courage Ngele Courage Ngele
https://web.facebook.com/CourageNgeleOfficial/posts/pfbid03VHDJwnLBQThUVM46D2vEq3J9eeszA4v1kzk59R4ZjxcESsMQchVXUnaR8qJJb7tl
Talk less about your product/service, and talk more about the end results of your product and services.
People buy results, benefits, transformation, etc. Not necessarily the product.
Nobody gives a hoot about your product/service.
The product/service is just a means to an end. The end is what people desire so much.
The end is what you should be selling to them.
People generally want to know what's in it for them.
People don’t go to a nightclub because they want to listen to music or drink some booze. They can do that in their house.
People don’t go to the beach because it’s called a beach. There is something more they desire.
People don’t use Uber because they want to enter a car. If that’s the case, they could have used any taxi on the street.
Do you get the point now?
People generally want to know what is in it for them.
It is your responsibility as a marketer or business owner to show them what is in it for them.
And you have to make it very easy for them to make a decision and take immediate ACTION.
Sit back, relax and watch them reach for their wallet.
