Onyedikachukwu George Nnadozie (2026)

09/06/2026

How to use Conversion API to get cheap results in advertising.

The business owners who get cheap, consistent results from Meta Ads are almost never just lucky with their creatives. They have done invisible work that most people running their ads have never touched, and that invisible work is what makes every naira spent on ads actually pull its weight.

I have seen campaigns running with decent creatives, a reasonable budget, and a good offer, and they were still bleeding money. Not because the ad was bad, but because Meta's algorithm was flying blind. No proper tracking. No conversion data feeding back into the system. Just impressions going out and hope coming back.

When you set up tracking correctly, something changes. Meta stops guessing and starts learning. It figures out who actually buys from you, and it finds more of those people. Your cost per lead drops. Your cost per purchase drops. The same budget that was producing frustrating results starts producing predictable ones.

This is what proper datasets integration does, and it is the most overlooked part of running Meta Ads.

Let me explain the two things that make it work.

Meta Pixel is a small piece of code that lives on your website and reports back to Meta every time a visitor does something meaningful: views a page, starts a checkout, completes a purchase. It is how Meta builds a picture of your buyers. Without it, you are paying for ads with no way for the algorithm to learn who to show them to.

Conversion API goes a layer deeper. Instead of relying on the browser to send data, it sends conversion events directly from your server to Meta.

This matters more now than it ever did, because browsers have become increasingly unreliable for tracking. Ad blockers, Apple's iOS privacy changes, and browser-level restrictions all cut into what the Pixel can see. Conversion API fills those gaps. Together, both tools give Meta a complete, accurate picture of your customer journey, which is what allows the algorithm to optimize properly and bring your costs down.

I have tried the best way I can to communicate this in a non-technical way because my target audience aren’t technical persons but average business owners who are now trying their hands on running campaigns by themselves.

Whenever I build a landing page for a client, or I am hired to manage campaigns for a business, integrating Conversion API is usually part of the build, not an afterthought.

If the page is hosted on cPanel, I write a lightweight PHP backend specifically to handle conversion events. If it is on Netlify or a similar platform, I use Netlify Functions to do the same job. Either way, I write the code, test it, and verify that events are landing correctly inside Meta's Events Manager before a single naira of ad spend goes in.

This is why it is genuinely funny when people assume that media buyers are just people who write captions and press boost. Today, a competent media buyer is part strategist, part copywriter, part data analyst, and increasingly part developer. Anyone managing your ads who cannot have a technical conversation about your tracking setup is leaving real money on the table, and it is your money.

If your ads are running right now without Pixel and Conversion API both set up and verified, you are not running a campaign. You are running an experiment with no feedback loop, and you are paying full price for it. The worst part of this experiment is that it’ll never be over.

If you want to learn how to use Meta ads to sell your products massively, comment “Meta Ads” and I’ll send you access.

29/05/2026

300% Increase in Sales with Same Budget...

Let me teach you what I did and how you can do same.

A client of mine just reached out with their sales report and they had over 300% increase in online sales after we took over their ads management. Two weeks of ex*****on. I want to talk about what actually happened because there are a few things in this result that I think most people running ads or paying for ads management need to hear.

The first thing I did when we took over was not set up new ads. They had been running ads for four months and in those four months they had made only two sales online. Two. So the last thing they needed was more of the same thing dressed up differently. What they needed was someone to sit down and find the leak before pouring more water into the bucket.

So I looked at their numbers. Not the number of sales, because that part was obvious. I looked at the budget, the impressions, how people were clicking, and what was happening after people clicked. That last part is where most people never look. Everyone is obsessed with getting people to click, but the click is not the sale. I needed to trace the full journey and understand exactly where people were falling off, and once I could see that clearly, the changes became obvious.

The most significant change was the creative direction. I overhauled everything and insisted on the specific designs I wanted, even when there was some resistance from the client's end. I want to explain why I held that line because "creative matters" is something people say without really meaning it. What I mean when I say creative is that your ad creative is the first conversation you have with a stranger. Before they read your caption, before they click anything, before they decide if this is worth their time, they have already made a judgment based on what they saw. If that visual is generic, cluttered, or just not speaking the right language to the right person, no amount of budget or targeting can save you. The creative is not decoration. It is the message.

I also made the decision to use more images than videos for this campaign, and I know that goes against what a lot of people will tell you. The popular assumption is that video drives more sales, and for some products in some contexts, that is true. But my experience has taught me that images, when done right, can outperform video because they make one clear statement without asking for your time. Video requires commitment. A well-executed image makes its point in a second and either hooks you or it doesn't. For this particular product and audience, images were the right call and the numbers confirmed it.

The other major decision was to focus exclusively on Instagram rather than running on both Facebook and Instagram. I also made Instagram DM the conversion point instead of WhatsApp. Now I want to be clear that ads absolutely work on Facebook and WhatsApp has its place in many sales processes, but this product needed a different kind of buyer. The audience on Instagram tends to be a little more deliberate. They are more visually engaged, more used to discovering products through content, and when they reach out, they are usually closer to actually buying. Facebook will give you volume. You will get messages, plenty of them, but you will also spend a lot of energy on people who are just browsing or who were never really going to buy. Instagram DM filters that a little. The person who slides into your DM from an Instagram ad has usually already looked at your profile, processed the creative, and made a quiet decision that this is worth pursuing. That is a warmer lead and it closes differently.

Now we are at the stage of building a proper sales system because the result in these two weeks has shown that the demand is there. But here is the part that most business owners completely miss and this is honestly where the real money lives. A lot of people think their job with a lead is done once that lead doesn't buy immediately. They move on, they keep spending on ads to find new people, and they treat every campaign like they are starting from scratch. That is how you stay on a treadmill.

Every lead that comes through your ads is a contact. A real person who raised their hand and said they were at least interested. If you can build a system that captures those people, follows up with them intelligently, and stays in front of them even after the campaign has ended, you are no longer entirely dependent on paid ads to generate revenue. Think about what it means to have a thousand leads sitting in a system that you can reach out to at any time, people who already know your brand, people who were interested enough to click. That is an asset. Most businesses treat it like noise.

This is the conversation we are now having with this client because the growth does not stop at 300%. That number is good but it is just the beginning of what is possible when the full system is working.

18/05/2026

Most businesses that pay influencers are just being lazy. I said what I said.
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‎They are not looking for strategy but shortcut. When you are in the room where they talk about marketing, you'll realize that they have a very poor perspective on how it should work.
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They want somebody popular to shout their name and then wake up the next morning to sales. That is not how it works and deep down, most of them already know it.
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‎Let me tell you something that happened when I was still working for a company.
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‎This was not a small brand. This company was running two international franchise brands from Turkey and they owned the rights to both brands across the whole of West Africa. Big operation. But you know how much they were spending on ads every month? NGN100,000. That was it.
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‎With that same 100k, my team and I were bringing in 3 to 5 million naira for them every single month for the department. I was heading the Digital Marketing department and we were producing those numbers on a budget that most brands would consider an insult.
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‎Then one day, the company decided they wanted influencers.
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‎We reached out to people like Mr Macaroni, Craze Clown, Broda Shaggi and a few others. The cheapest quote we got was around 2 million naira for one post. One post. The company was seriously considering it. I was not in support and I made that clear.
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‎My position was simple. This same money you want to give to one person to post one time, if we put it into a proper digital marketing campaign, it will do ten times the work. They did not buy it. At some point I could feel the energy shifting like maybe I was the one with an agenda, so I let it go and kept doing my work with what I had.
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‎Then at some point, 800,000 naira was released for ads. Only time that ever happened at that level. We ran it across Google Ads and Meta Ads and landed a major international deal that was worth more than an entire year of their regular earnings of the department. The whole company celebrated it with a dinner.
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‎I resigned later. But that story never left me.
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‎Because I keep seeing the same thing play out with business after business. They pay an influencer, they get likes, comments, shares and a flood of "where are they located?" in the comment section, and then absolutely nothing. No consistent sales. No real brand growth. Just 48 hours of noise and nothing else.
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‎And it makes sense when you think about it. People do not buy from brands they saw once. They buy from brands they keep seeing until they trust them enough to act. One influencer post cannot build that trust. What builds it is showing up in front of the right people consistently, across the right platforms, with the right message.
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‎Ambassadorship works when the influencer is genuinely committed and the relationship is long term. But most of what businesses are doing is not ambassadorship. It is a one-time shout-out they are hoping will convert. That is not marketing, that is a prayer point.
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‎Now imagine that 10 to 20 million naira you are considering for an influencer, put into a multi-channel campaign running across Meta, Google and TikTok at the same time. Imagine your brand in front of the right audience every single day, building familiarity, building trust, driving real action. Imagine having someone who actually understands the platforms managing it and making sure your money is working and not just running.
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‎That is what we do at BrandForge.
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‎We are not here to make your brand go viral for a weekend or get you likes and comment as though you are a content creator. We are here to make it grow. We build and manage multi-channel ad campaigns that are built on strategy, tracked with data and optimised to bring you actual returns. Not likes. Returns.
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‎If you have been going back and forth on where to put your marketing budget, this is the conversation you need to have.
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‎Reach out to us today. Let us talk about what your brand actually needs.
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12/05/2026

Branding is not only what people see.

It is what people experience when they come in contact with your business.

Your logo may attract attention, but your touchpoints are what build trust.

The way you reply messages, answer calls, package products, send invoices, handle complaints and follow up with customers all say something about your brand.

For growing businesses, this is where branding becomes serious.

10/05/2026

We are entering another new week, and you are yet to learn how to run ads using Meta.

One big mistake you make as a business owner, or as someone who is selling something, is thinking that one miracle, life-changing sale is going to happen. That somehow, you will be sitting somewhere minding your business, and boom, a customer appears from nowhere with a fat wallet and a ready heart, and just like that, your financial situation changes forever.

It does not happen like that.

Business is not a lottery and wealth is not a surprise visit. Money follows attention, and attention follows consistency. The person who wins is not the one with the best product sitting quietly in a corner. It is the one who keeps showing up where people can see them, hear them, and remember them.

This is exactly why running ads every day gives you a better chance at success than anything else you can do right now.

When you run ads consistently, you are not just selling, you are building a presence. People start to recognise your name, your face, your offer. They may not buy the first day, or the third day, but by the seventh time they see you, something shifts. You are no longer a stranger. You are the person who does that thing they have been thinking about. And when they are finally ready to spend money, guess whose name comes to mind first.

Yours.

That is what daily advertising does. It keeps you in the conversation even when you are not physically in the room. It works while you sleep, while you are in traffic, while you are handling other things. And it compounds. Every day you show up is a day your competition, who is waiting for a miracle, is falling further behind.

If you do not know how to run Meta ads yet, that is the only problem worth solving this week. Everything else can wait. See how to run Meta ads that truly convert in the comment.

04/05/2026

For Serious Corporate Businesses Only!

How Corporate Brand Touchpoints Define Brand Trust

Now that most people are asleep, let me talk to the few business leaders who are still awake.

Your brand is not your logo.

I want to start there because many organizations still reduce branding to visual identity. They invest in a new logo, a beautiful brand manual, fresh colours, new signage, new website, branded stationery, launch the rebrand with excitement, and then continue to operate with the same culture, the same service gaps, the same internal confusion and the same customer experience that made the old brand weak in the first place.

That is not branding.
At best, that is dressing.

And no matter how well you dress an organization, the real brand will eventually reveal itself through behaviour.

A corporation is not branded because the logo looks good on a billboard. A corporation is branded when every touchpoint that connects it to customers, staff, partners, regulators, investors and the public is intentionally designed to communicate trust, competence and consistency.

The first touchpoint is the quality of response.

In many organizations, a prospect sends an enquiry, a customer submits a complaint, a partner requests information, or an investor asks for documentation, and the experience is slow, disjointed or careless. Sometimes the issue is not even that the company lacks competent people. The issue is that nobody has designed a proper response culture.

Response time is not just a customer service issue. It is a brand issue.

When people have to chase your organization repeatedly before they get clarity, they begin to form an opinion. They may still do business with you, especially if they need what you offer, but trust has already been affected. The market may not say it loudly, but it is taking note.

The second touchpoint is communication across departments.

One of the biggest brand problems in many corporations is that the company does not sound like one company.

Marketing is saying one thing. Sales is saying another thing. Customer service is speaking differently. The branch office is interpreting policy in its own way. The person handling calls is using a tone that contradicts the premium image the company is trying to build. The social media team sounds polished, but the frontline staff sound untrained and disconnected.

This is how brands lose credibility.

People may first meet your brand through an advert, but they understand your brand through experience. If the advert promises excellence but the internal culture delivers confusion, the market will believe the experience, not the advert.

The third touchpoint is the physical and digital environment.

For corporations, environment goes beyond office decoration. It includes your reception experience, your staff appearance, your branch atmosphere, your signage, your website, your emails, your forms, your proposals, your reports, your portals, your onboarding documents, your waiting areas, your security personnel, your help desk and every system people have to pass through to interact with you.

All of these things are speaking.

A poorly trained receptionist is speaking.
A confusing website is speaking.
A cold and careless email is speaking.
A proposal document that looks like it came from five different companies is speaking.

A branch office that does not reflect the promise of the head office is speaking.
A customer portal that frustrates people is speaking.

The danger is that many organizations only manage the visible brand assets while ignoring the operational touchpoints that shape real perception.

The fourth touchpoint is internal alignment.

A brand cannot be stronger outside than it is inside.

If your staff do not understand the company’s promise, they cannot deliver it. If your departments are working in silos, the customer will experience the confusion. If your leadership speaks about excellence but tolerates mediocrity internally, the market will eventually feel the contradiction.

Branding is not only a marketing department responsibility. Marketing may express the brand, but the whole organization delivers it.

This is why serious corporations must pay attention to training, culture, internal communication, employee experience, leadership behaviour and operational discipline. Your people are not outside the brand. They are one of the strongest expressions of it.

The fifth touchpoint is the post-transaction experience.

Many organizations pay attention to customer acquisition but neglect what happens after the customer has signed, paid, subscribed, registered or committed.

What happens after the transaction?

Is there proper onboarding? Is there follow-up? Is there documentation? Is there a clear support structure? Is there a relationship management system? Is there a feedback loop? Is there any deliberate plan to retain the customer, deepen trust and increase lifetime value?

For a serious brand, the transaction is not the end of the relationship. It is the beginning of a new level of responsibility.

Many corporations spend heavily to win customers, then lose them quietly through poor post-sale experience. The painful part is that they may not notice immediately because large organizations sometimes mistake size for strength. But the market is always keeping record.

The sixth touchpoint is how the organization handles problems.

Every company will face complaints, mistakes, delays, failed expectations, internal errors, public criticism and moments of pressure.

The difference is in how the organization responds.

Some companies become defensive. Some hide behind bureaucracy. Some push the blame to another department. Some speak with arrogance because they believe the customer has limited options. Some go silent until the issue becomes a reputation crisis.

But the strongest brands understand that problem resolution is part of brand building.

A customer can forgive a mistake faster than they can forgive disrespect. A stakeholder can understand a delay better than they can understand silence. The public can accept that something went wrong if they see ownership, clarity and responsible action.

Sometimes, the way an organization handles a problem can build more trust than the original promise.

The seventh touchpoint is consistency.

This is where brand governance becomes important.

As organizations grow, more people begin to represent the brand. More branches open. More departments communicate. More vendors create materials. More campaigns go out. More staff interact with customers. More decisions affect public perception.

Without structure, the brand begins to scatter.

This is why corporations need clear brand standards, communication guides, customer experience protocols, approval systems, service expectations and regular internal alignment. Not because the company wants to be rigid, but because consistency is one of the foundations of trust.

People trust organizations that feel stable.

Your brand is the sum of every experience people have with your organization.

It is not just the logo on the building. It is the tone of the email. The attitude of the staff. The speed of response. The clarity of the proposal. The professionalism of the branch. The behaviour of leadership. The handling of complaints. The quality of documentation. The onboarding process. The after-sales structure. The way departments work together. The way the organization shows up when nobody is trying to impress the public.

That is the real brand.

So yes, visual identity is important. Advertising is important. Public relations is important. Campaigns are important.

But if the internal experience, customer experience and operational behaviour do not support the image you are projecting, the brand will remain weak no matter how expensive the rebrand was.

A serious organization must not only design how it looks.

It must design how it behaves.

Because in the end, the market does not only remember what you said.

The market remembers how dealing with you felt.

03/05/2026

Nobody tells you this when you start a business. That you can do everything right and still struggle to sell.

You got the product right. You put in the work. You show up online. You post, you respond to DMs, you try to stay consistent. And yet at the end of the month, the sales are not where they should be and you cannot fully explain why.

I will tell you why.

Visibility is not the same as reach. You are visible to the people who already know you. Your followers, your contacts, people in your circle. But your buyers are not all in your circle. Most of them have never heard of you. They are sitting somewhere on Facebook or Instagram right now, with money and a problem your product solves, and your business has never once shown up in front of them.

That is the gap. And organic posting alone will not close it.

Meta ads closes it. But not the way most people run it. Boosting posts and hoping for the best is not a strategy. Targeting everybody and their grandfather is not a strategy. Spending NGN5,000, getting 10,000 impressions and zero sales, and then concluding that "Facebook ads don't work" is not a strategy.

A strategy is knowing exactly who to put your business in front of, what to say to them, how to say it in a way that makes them act, how to read your results so you know what to fix and what to scale, and how to build something that keeps producing results beyond the first campaign.

That is what the Meta Ads Masterclass is.

I built this specifically for the Nigerian market. Not a recycled global course that has no idea what it means to run ads here, deal with account restrictions, work around local payment challenges, or sell to a Nigerian buyer whose behavior online is different from what any American marketing textbook will describe. And I included a full module on targeting Nigerians in diaspora, people who have the spending power, the nostalgia, and the intent to buy Nigerian products and services if you know how to reach them.

Inside the Masterclass you get the full course, the ebook you can always return to or hand to your team, and access to a community where you can ask about your specific campaign and get real answers, not generic advice.

The strategy behind this Masterclass generated over 300 qualified leads on NGN100,000 in ad spend and contributed to over NGN80Million in closed sales.

A single consultation session with me is NGN150,000. The Masterclass is starts from NGN6,900, and it comes with everything.

Your product deserves to be in front of the right people. Register, and let us make that happen.

Click the link. https://onyedikannadozie.com/meta-ads

01/05/2026

Your business can be visible and still grossly misunderstood. This may be affecting your sales.

30/04/2026

Warning for Nigerian advertisers using Bumpa stores on Meta Ads.

If you’re running Meta ads with a Bumpa store and you’re still using the default *(dot)bumpa(dot)com subdomain, you need to be extremely careful.

From my direct experience managing ads for multiple clients, Meta has been falsely flagging accounts using Bumpa subdomains for “selling prescription drugs”, even when the store has nothing to do with health products.

Just yesterday, a fashion shoe brands (a store that sells only shoes) got permanently restricted with the “prescription drugs” violation. The Business Manager has never advertised any supplements, wellness products, or drugs but only footwear.

The only common factor? The Bumpa subdomain.

It seems many health, supplement, herbal, and wellness sellers in Nigeria are using Bumpa, and Meta’s automated systems have started associating the entire bumpa(dot)com domain with high-risk drug-related content.

As a result, innocent advertisers in completely unrelated niches (like fashion) are getting caught in the crossfire.

We appealed with clear evidence, but the restriction was upheld but we are still on it.

My strong advice is

- If you’re using Bumpa, switch to your own custom domain before scaling your Meta ads.

- Do not take the risk of running serious campaigns on a *(dot)bumpa(dot)com link.

This is not me saying Bumpa is a bad platform. It’s simply an observation from real client experiences. Meta’s risk models appear to be flagging anything tied to the shared Bumpa domain due to widespread use in sensitive categories.

If you have experienced false “prescription drugs” flag on your account, you can share your experience.

29/04/2026

This is coming from my experience working with business owners.

Many business owners want the result of serious advertising, but they are not always ready for what serious advertising requires.

They want sales, but the funnel is weak. They want conversions, but the landing page is not convincing. They want the ads to perform, but tracking is not properly set up. They want the ads manager to “make it work”, but the budget is not enough to test properly.

This is why I am becoming more careful with the kind of ads management jobs I personally accept.

Going forward, if you want me to personally handle or lead your ads strategy on a private arrangement, you must have a minimum monthly ad spend of NGN500,000.

And let me be clear, the NGN500,000 is not my fee. That is your advertising budget. That is the money going directly to Meta, Google, TikTok or whatever platform we are using.

For small businesses selling low-priced products, NGN500,000 monthly ad spend is the minimum I would consider. For businesses selling higher-priced products, the monthly ad spend should start from NGN1,000,000.

My own professional fee will depend on the work involved because no two businesses have the same problem.

Some businesses only need ads management. Some need campaign restructuring. Some need landing page correction. Some need tracking fixed. Some need creative direction. Some need their offer reviewed. Some need funnel restructuring, CRM, automation, or a proper follow-up system.

So it will not make sense to give one general fee when the depth of work is not always the same.

The problem is that many people think ads management means everything.

They expect the ads manager to fix the website, rewrite the landing page, build the funnel, design the creatives, fix the pixel, set up tracking, advise the sales team, monitor WhatsApp follow-up and still manage the ads, all under “ads management.”

That is not how serious growth works.

Ads management is different from business system setup.

Ads management is campaign strategy, audience testing, budget management, creative testing, optimization, reporting, scaling decisions and performance review.

Business system setup is the work that prepares your business to convert the attention the ads will bring. That includes your funnel, landing page, tracking, offer, payment flow, lead capture, CRM and follow-up process.

If the system is weak, ads will expose it.

Ads do not perform magic. Ads amplify what already exists.

If your offer is weak, ads will expose it. If your landing page is poor, ads will expose it. If your tracking is not working, ads will expose it. If your sales team is slow, ads will expose it. If your follow-up process is scattered, ads will expose it.

So when people say, “the ad is not working”, sometimes the real problem is not the ad. Sometimes the ad is bringing attention, but everything after the click is where the business is bleeding.

This is also why budget matters.

If you are spending NGN200,000 monthly, that is about NGN6,666 daily. With that, you want to test audiences, creatives, copy, offers, placements and campaign objectives. How much serious data do you expect to gather?

People want predictable sales, but they do not want to fund the testing that creates predictability.

When you run ads, the first thing you are buying is data. You are paying to know what message works, what audience responds, what creative gets attention, what offer converts, what page performs better and what kind of customer is most likely to buy.

If the budget is too small, the learning is slow, the data is thin and the conclusions become emotional.

This is why I no longer want to personally enter arrangements where the budget is too small, the expectations are too high, the foundation is weak, and when results do not magically appear, the blame comes back to the ads manager.

Now, this does not mean small businesses cannot work with us.

Through SMEBundle, business owners can still access ads management for NGN150,000 monthly. This will be handled by the SMEBundle team under my leadership, and it is structured for small businesses that need affordable ads support.

But if you want me to personally throw my weight behind your brand on a private arrangement, review your funnel, guide your strategy, advise on what needs to be fixed and lead the advertising direction, then you must be ready to fund the process properly.

For low-priced products, your monthly ad spend should be at least NGN500,000.

For higher-priced products, your monthly ad spend should start from NGN1,000,000.

This is not to chase anybody away. It is to create clarity.

Paid advertising is not just about running campaigns. It is about building a system around attention, traffic, data, follow-up and conversion.

Once that system is in place, ads become easier to manage, easier to measure and easier to scale.

But without that system, people will keep burning money and blaming the wrong thing.

Onyedikachukwu George Nnadozie

09/06/2026

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