26/09/2026
WHAT IF A PLANTAIN CHIPS BRAND HAD A STORY TO TELL?
For this project, I didn't want to create another generic product video that simply says:
“Buy our plantain chips.”
The brand had a bigger message.
Xabel Crunchy Delight isn't only something you buy for yourself to snack on. It can be resold, gifted, used as souvenirs, served at events, added to refreshments, taken to meetings and shared at gatherings.
So the challenge became:
How do you turn that simple marketing message into a story people actually want to watch?
I developed the concept around a presenter-led conversation, then used AI to bring the idea to life, from the visual direction and scenes to the product integration and final advertising frame.
The goal wasn't just to make something that looked good.
It was to make the content communicate.
That's the part of AI content creation I enjoy most:
Taking a real product, understanding the message behind it, and turning that message into a visual story.
This is AI-powered brand storytelling.
And this is the kind of work I'm building with AI.