Abdullahi Oluwatobi

Abdullahi Oluwatobi Persuasive and High converting D.R. Copywriter • | Driven Over $50,000 in revenue for Clients.

19/02/2022

Just Gratitude.

18/02/2022

Today's gonna be a great day.

Not by mouth.

Work towards it.

© Catalyst.

What is Copywriting ?Copywriting is the Catalyst you need to speed up the rate of growth and sales in your business or s...
02/01/2022

What is Copywriting ?

Copywriting is the Catalyst you need to speed up the rate of growth and sales in your business or services.

Copywriting = Catalyst.

The untold 4 Emotional words you must embed in your copy.The truth is, Copywriting is damn easy and sweet.With just this...
30/11/2021

The untold 4 Emotional words you must embed in your copy.

The truth is, Copywriting is damn easy and sweet.

With just this 4 emotional words.

You'll be able to write every sentence in your copy in a compelling way.

From your headline to your lead to your body copy to your offer presentation and to your closing.

Just make sure, your sentences always translate these four words.

1. New
2. Easy
3. Safe
4. Big

Now, you felt like what's this guy saying ??

Well!

Not necessary you use those words in your copy, but your copy MUST translate them.

Let's take them one after the other.

1. New -
See! I won't lie to you, your product is saturated.

In the sense that, almost all your readers have seen the same products somewhere else.

Maybe they've been scammed, or the product didn't work for them.

Now you want to sell them your own products.

(You must translate NEW)

You must let your copy tell them

Hey! This is new (you haven't used it before)

For example,

Instead of saying

1. How to lose weight in 48 hours without going hungry or doing any exercise.

You can say

2. The 1987 Secret to shred kilos in just 4 weeks and 2 days without going hungry or doing any complicated exercise.

Now -

I brought that example from my head,

What I want you to see is the

(1987 secret ) - that's the NEW, It will make my reader think.

Oh! What!

Ancient secret to lose weight?

I definitely need to check this out.
....

Hope you understand?

So, anytime you see the words below in a copy, just know they are translating NEW.

so you can use them too.

Breakthrough
Secret revealed
Finally
Untapped method
Fresh secret e.t.c.

Let's say I want to use NEW in the body of my copy, I can say something like.

"This weight loss SECRET I'm about to share with you, has ONLY been used once in history".

And, I don't think, you'll see it anymore after today................

Check my words carefully, I'm letting them know this is NEW stuffs, they haven't used before.

Tomorrow we continue with the rest.

Assignment...

Write a headline that translates NEW for your products.

Day 7 The last behavorial pattern .. Humans don't take blames...You have to justify their failures.See!People don't like...
29/11/2021

Day 7

The last behavorial pattern
.. Humans don't take blames...

You have to justify their failures.

See!

People don't like to be blamed for their failures...

"Blame me and I will take you as my enemy"

"Support me, and you'll be my friend."

Let's see a real-life example...

Imagine me selling an IELTS past Question to someone who has been doing IELTS and failing more than 3 times.

Now he's skeptical about me being real or a scam.

A simple way I can justify his failure is to come in like this.

((((((((((I know you've been failing your IELTS Exams and taking it over and over again.

Your mates are already building a beautiful life in Canada, and you're yet to cross over the IELTS board.

You've been hit many times, and now your families and your friends treat you with no respect.

And you're angry with your situation...

Well!

Let me tell you...

"It's not your fault" (_we are about to justify his failure_)

Maybe you read and the part you've been reading is not what is been set in the exams.

Or maybe your time is even running faster than everyone else in the hall, and you couldn't finish up...

Or maybe you're just too tired to continue reading over and over again.

At least you've tried your best...

See!

I'm about to give you a piece of document, that is going to change your whole story...

And you'll never forget me, throughout your lifetime.

Bla bla bla.))))))))))))))

You see how we Carefully justified his failure and made him think.

(Yes!

I'm trying, it's not my fault)

Even if everything is his fault.

So, he tends to believe me and what I'm selling to him Immediately.

Because I justified his failure.

In the Remaining 3 days, we will talk about how we can use what we've learned in the past 7 days to write a badass copy.

Watch out.

Assignment
- Sell a product and justify the failures your audience has been having that will make them buy your own products.

Day 5 The 5 behavioral patterns you should know about humans.Knowing these five, will make you write copy that will shut...
27/11/2021

Day 5

The 5 behavioral patterns you should know about humans.

Knowing these five, will make you write copy that will shut down their brain and make them buy from you unconsciously.

(Because it will help you persuade them easily)

1. Human beings are pathetic liars.

Both me and you...

We are bloody liars.

Take for example...

The p**n industry makes trillions of dollars every single year, and yet no one will accept the fact that he or she watches p**n.

So as a bloody Copywriter too, you must write directly like you know human desires and the hidden problems they really want to solve.

2. Human beings are selfish little creatures..

It's a natural phenomenon, we only fight for ourselves first.

Even before we fight for our loved ones.

That's where a badass Copywriter comes in...

Always makes his reader the center of attraction, so as to trigger the selfish part of the reader's brain.

Make the reader feel like

"Wow - all these for small money"

I'll quickly get this because I'm definitely cheating this guy.
- win their trust
-sympathize with them
- give them a good deal
- and let the good deal be a new hope.

3. Human beings are damn lazy...

We want it Easy and quick.

That's all we think..

You want to start Copywriting today and land Clients tomorrow

Lolz.

If I can make that bold claim in a Copywriting course.

A lot of people will gush in.

So instead of making that bold claim, I can still paint that quick and easy in my copy.

That's what you should always do as a copywriter.

Let's stop here tonight.

And we deal with the remaining tomorrow.

Assignment.

- Give a short review on how I've impacted you so far...

Is it worth your time, or have I just been saying crap?

Day 4!What makes me one of the best Copywriters in NIGERIA??(Acknowledged by Upwork and my clients)...First, let me tell...
26/11/2021

Day 4!

What makes me one of the best Copywriters in NIGERIA??

(Acknowledged by Upwork and my clients)...

First, let me tell you a short story...

On Wednesday, March 26, 1997,

There was a mass su***de in San Diego.

39 victims of a mass su***de

—21 women and 18 men of varying

Ages— were all found lying peaceably in matching dark clothes and Nike sneakers.

There was no trace of blood or physical trauma.

The police would later discover that these men and women were members of the “Heaven’s Gate” religious cult.

The Cult was led by Marshall Applewhite.

He preached very emotionally that su***de would allow members to
abandon their bodily “containers” on earth in favor of a higher physical
existence.

Applewhite also advocated sexual abstinence.

In late March 1997,

Applewhite and 38 of his followers drank a lethal mixture of phenobarbital and vodka.

Then lay down to die,

Hoping to leave their bodily containers,

Enter the alien spacecraft

And pass through Heaven’s gate to a higher experience much better than the struggles on earth.

I don’t know if they eventually went through heaven’s gate.

But this story begs the question:

How did a Music Professor convince 38 grown-ups to . . .

● Abandon their families,
● Forgo almost all their possessions . . .
● And follow every instruction he gave them, without rebelling?

Exactly what he used, is what I use too.

And what all the greatest and best Copywriters are using to make people do things,

I.e - buy their products, sign up to their email lists, subscribe to their channels and anything at all they want their readers to do.

We call it

"PERSUASION"

Persuading in Copywriting and marketing generally is very important.

And you can do it with the 5 major behavioral patterns in Human beings.

And if you can use these 5 behavioral patterns, you can sell anything to anyone through written words.

We will discuss the 5 patterns tomorrow.

Assignment...
What is Persuasion ?

I lost $600 Copywriting project,And before the end of that week, I lost another $800 Copywriting project.I almost hang m...
25/11/2021

I lost $600 Copywriting project,

And before the end of that week, I lost another $800 Copywriting project.

I almost hang myself, to commit su***de.

Heck! Those are my first projects and I'm already losing them.

Wait!

Not that I'm not good.

The clients saw my samples and little portfolios I had then,

And they were impressed.

But I couldn't get the job, because they think they see someone that will do better than me.

Why did they choose another person over me?

This is it.

The people they choose to hire instead of me are specialized.

(Specialist)

Let me give you a real example of specialists.

"You have a car, let's say the car is a Gwagon.

The car got spoiled and you want to fix it.

Now there are two mechanics you're sure of their works...

One of them is repairing all kinds of cars.

(All kind)

I.e G Wagon, honda, Ferrari, Lamborghini and the rest.

But the other one is fixing ONLY the G Wagon.

He knows the in and out of a Gwagon so much.

Who will you give your Gwagon to fix?

Yes! Exactly.

The guy that is only fixing G Wagon.

Because you believe that's his special area, so he should be doing fantastic in it."

That's how Copywriting works too.

If you're a generalist, it will be hard for you to get a client or write a nice copy.

But if you're a specialist, you'll be the boss in your area.

So what are the specialities in Copywriting?

1. Email Copywriting
2. Sales letter Copywriting
3. Product description Copywriting
4. Facebook ads or ads Copywriting
5. Fundraising Copywriting
6. SAAS Copywriting
7. Video script letter Copywriting
8. Website content Copywriting

And the rest.

Don't panic.

We write all of these copies the same way (using emotional triggers)

But - we have different approaches to each of them.

And note - You can be good in all of them and offer them too.

But you must start with one first.

I start with Email Copywriting to product description then to sales letter Copywriting now I'm writing ads copy.

First comment 👇👇

Day 2.The true meaning of Copywriting...Hey! How curious are you to get today's message?Really curious?Well! Let me feed...
24/11/2021

Day 2.

The true meaning of Copywriting...

Hey!

How curious are you to get today's message?

Really curious?

Well! Let me feed your Curiosity...

Let me briefly discuss the true meaning of Copywriting...

"Copywriting is a language"

It's a language that is Purely communicated through subtext.

Not the words that combine to form the copy...

But the actual meaning each sentence is communicating.

So,

"Copywriting is not what you say or how you say it, it's what you communicate."

For example!

"I'm a gay"

"I'm a boy that loves a boy"

"I'm not into women"

Check those sentences.

They are all communicating the same meaning.

(That I am a gay)

That's precisely how Copywriting is.

Not what you say or how you say it...

But what is being communicated.

Now!

How's Copywriting different from normal contents or ordinary sentence?

It's simple.

Because every of our word, the subtext, or the real meaning behind each of our sentence is always combined with emotions.

We don't say dry sentences.

Instead, we make sure our sentence is persuading and engaging enough to make our readers buy into our ideas.

Example -

If I'm selling a dress,

As a copywriter

I won't say

"Buy this dress because it's beautiful or because it has a good texture."

Instead, I'll say

"Hey! Imagine wearing this beautiful dress that brings out your shape and gives you the beauty you truly deserve"

You understand?

Let me give another example.

If I'm selling a weight loss product,

I won't say

"Please buy my product because it will help you lose weight, and you will be slim or go back to normal size.

Instead

I'll say something like.

"What if I give you this product that can help you lose kilos faster without going hungry or doing any freaking exercise...
(Helps you leave that shameful life you're living)

You see, right?

That's dry sentence and Emotional sentence (Copywriting).

So, In one simple sentence

Check my first comment 👇👇👇

My contribution to the Society in 10 days. Hey you!What's up?I don't know if this will be allowed here.But I want to giv...
23/11/2021

My contribution to the Society in 10 days.

Hey you!

What's up?

I don't know if this will be allowed here.

But I want to give out some Untapped and fresh steps to approach Copywriting.

Yes!

Here in this group.

First, My name is Abdullahi Oluwatobi also known as marketing catalyst, and I've been known as one of the best Copywriters in Nigerian.

(You can Google that on Upwork ratings)

I've been writing money-sucking copy for about 4 years now.

Generating over 100,000 dollars in revenue for my clients.

I'll drop the link to my website when I'm done, so you can see for yourself.

Now listen..this isn't really About Me, It's About You.

I don't have a course I created on Copywriting or any specific books to recommend.

(Maybe I'll recommend some after sometimes).

But I've decided to show you the Real truth Behind Copywriting in the next 10 days including today.

The Lies,

The hype,

And the real facts behind writing words that actually triggers people to do anything you want them to do.

And I'm also going to show you how I was able to write a copy in just six hours, and it generated over 15 thousand dollars in less than 4 hours.

(don't worry I have my records kept, I'll show you everything as we move).

I'm not a Copywriting coach, infact I enjoyed writing copies all days of my life than teaching people how to write copies.

So, I'm not going to be teaching you all those whack processes that you might have been learning before now.

All my teachings will be based on real life experiences and illustrations.

And how I get to know the pure psychology behind Copywriting.

How I tapped into emotions of people using copywriting.

And also light fire under their ass that always make them buy anything I'm selling to them.

Don't let me blab too much...

Until we meet tomorrow.

You can check here to know more about me or connect with me.

I'm always open for connection.

marketingcatalyst.carrd.co

Address

Abdul-Rasheed Street Ojo Road
Epe
106101

Website

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