03/12/2023
There is no a better time than now to be found on google as a local business
Google has over 90% of the search engine market share.
Brands that show up on Google are almost 3 times more likely to be considered reputable by consumers.
64% of consumers have used Google Business listing to find contact details for a local business.
Despite those amazing statistics, many businesses are still missing out on the beauty of Google Business profile.
So, let’s dive deeper into the specifics of how a Google Business profile strategy can benefit your small business.
Google Business Profile (previously known as Google My Business) is a business listing service provided by Google.
Google Business Profile allows businesses that have a physical location or regular contact with customers to own a listing on Google that’s displayed when a user searches for their business name.
The listing contains information a searcher will find useful including opening hours, address, contact information, and a website link.
key Benefits
1.Show up in Google Maps searches to boost sales
86% of people use Google Maps to locate businesses nearby. When it’s more convenient for customers to come to your business if they find you close by, you’re more likely to make that sale
Plus, customers who find a brand through their Google Business listing are up to 50% more likely to make a purchase
2. Build trust with customers
One of the biggest hurdles consumers face today is building enough trust with a business to confidently make a purchase.
3.Google Business ratings boost your appeal
90% of people read reviews before making a purchasing decision. With a Google Business listing, customers will be able to review your business and leave feedback for others to see.
In doing this, not only will you get honest evaluations about what you’re doing right (or what you could be doing better) but you’ll also get that star rating system next to your business on Google.
4.Increases website traffic and store visits
Just by having a listing and showing up in local searches, businesses on Google My Business are 70% more likely to attract potential customers for in-store location visits. Plus, your Google Business listing can pull in up to 35% more clicks to your website. So, your local listing will grow your traffic in more ways than one—both on the web and on foot
5. Google Business profile helps you to rank higher in results
Just like all of us, Google has a job to do. While sometimes it may feel like it’s working against you, Google wants to tell customers about your business because it needs to provide searchers with valuable information. The more Google knows about your business, the higher it will rank you on the search engine and Maps results.
6.Google Business listing can increase engagement with your brand
Google Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you with one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.
7. Get ahead of your competition with Google Business profile
Through a small snippet of content, your Google Business description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results. It displays a brief description to help users quickly identify if your business is what they’re looking for.
An effective Google Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value to a prospect
Need a Google business profile to stand out of the competition and get found by prospects on google?
We are just a message away
If you found this valuable, share and follow Kebee System for more content like this.
