04/03/2021
𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐬 𝐏𝐚𝐢𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐖𝐡𝐢𝐜𝐡 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐮𝐬𝐞?
Organic marketing is marketing without ads. SEO, Social Media posts, Videos, Podcasts, etc. Basically, you aren't paying for it.
Paid advertising is advertising you pay for. It includes SEM, Social Media Ads, Influencer Marketing, etc.
Cost: Organic is generally cheaper than Paid Marketing
Purpose: Organic is better used to drive engagement, while paid is used for awareness/reach.
Scale: Paid ads help you scale faster than organic marketing
Reach: Organic marketing has lesser reach than Paid marketing, but more engagement.
ROI: Paid marketing gives faster ROI if done well, ROI for organic marketing takes time and more effort.