08/08/2026
How to make 100M+ in a year step by step:
For the business I serve (running a valuable online academy)
This is how some of my clients are making 100M and above
1. Have a valuable knowledge or experience or skill that solves a unique pain for people that have the money and urgency to pay and learn.
(Read no 1 like 4 times because it’s the most important foundation)
2. Convert it into an online academy. It can be 3-day, or 7-day or even 30-day, depending on the kind of pain you solve for people.
(ensure that you deliver even more than you promise)
You can run 5+ cohorts per year.
3. Charge what a lot of your target audience can afford that can still give you profit.
Don’t charge what you are worth because your target market is what matters, not you.
(Today’s best selling prices are from the range of 15k to 50k)
4. Turn it into an offer they can’t resist.
Assuming that about 100 others are doing what you are doing, why should people come and learn from you and abandon the rest?
You must make them know that they are getting more than they are paying for (remember they are paying their money and time)
You must show them a clear exciting measurable outcome
5. Back your claim with CREDIBILITY.
The biggest problem you will face is lack of trust.
Why should people believe you?
Show them the real proof of your expertise.
Show them the testimonials of those who have learned from you before.
You can even start free for them to have a taste of your knowledge.
5. Learn to create content to present your offer. Your content must obey the following rules:
A good offer presented poorly will not fly.
Clarity beats cleverness
Simplicity beats perfection
Credibility beats hype
Don’t create what you won’t want to read or listen to.
Put yourself in the shoes of your audience. EMPATHY is key
6. Map out a clear student journey and build a safe community that guides them from the point they are aware about you until they pay you.
7. Have a good budget. No matter how good your offer is, your budget determines how many people get to see it.
Your budget must be right to pe*****te a good portion of the market you are targeting.
8. Run Meta ads consistently
(as of today, Meta is the cheapest and easiest platform to get people to pay for your knowledge)
9. Give them a wonderful learning experience.
Your students should be the ones saying good things about you.
This will help you to do big numbers without spending much.
Imagine 100 students writing wonderful things about your class.
Now let’s do the maths:
Assume you charge 25,000 Naira per student.
Target is to make 100M in a year.
That is 100,000,000/25,000 =4,000 students
Now let’s assume you run just 5 cohorts per year.
It means 4,000 students divided by 5
= 800 students per cohort
If you follow all the steps I listed above, getting 800 students per cohort is easy.
And if you need help at getting started or how to grow your online academy, I’m just a DM away.
