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Oyewumi Oluwafeyikemi Lois, Shop Mefa Agbowo Ibadan, Ibadan (2026)

24/12/2025

THE CRAVING FOR SOMETHING NEW.

Everybody loves something new.
The feel and the excitement it brings.
But the truth is that, new beginnings doesn't always mean a change, it could mean a linear and normal continuity of the old ways.
And if that's it, then nothing else will change even though it's a new beginning.

New beginnings will genuinely be a new start if we make it so.

2026 won't be so different from 2025 for some brands, personalities and companies because they aren't improving nor are they upgrading for the better.
It's still the same witty watchy techniques they have been using that will continue.

There is a saying that goes thus, if you are doing the same things at the same time ,do not expect different results.

But if you want things to change for the better, you've got to roll up your sleeve and get down to work.

I know a lot of people have new year resolution and all that new year, new me stuff.

But the truth is, you don't have to wait till the new year to start. Infact,it's best you start now, so that you will be in the mood before the new year.

Growth isn't magic and success isn't a mystery.
All you need is
1. A working strategy.
2. A good system
3. A structure.
4 Coupled with an intelligent environment .
With time, you will get up the ladder of progress and success.

But a lot of people don't know how to keep up the pace and be consistent.
Without consistency, nothing meaningful happens.

Some people think that ,2026 is bringing so kind of magic. 😂😂

It's not happening in any universe. 😂😂

1. You've got to do the work.
2. You've got to re-strategize
3. You've got to analyse your growth curve and upgrade your systems for better results
4. You've got to send in those applications
5. You've got to take those courses
6. You've got to listen consistently to growth podcasts, attend growth meetings and read books.

What do you think should be added to the list?
How have you been positioning yourself for a better growth life in 2026?
Let's rob minds and learn together in the comments.

Oluwafeyikemi Lois

26/11/2025

SOLVE PEOPLE'S PROBLEMS, THAT’S HOW YOU STAY VISIBLE, VALUABLE & RELEVANT.

There’s a mindset a lot of people carry around, and it limits them more than they know,

“As long as it’s giving me money, I’m fine.”
But that’s only half the truth, the shallow half.

Here’s the part many people ignore,

💡 Money is not the cause.
Money is the effect.

Money comes after value.
Money comes after solutions.
Money comes after you’ve made someone’s life easier, better, or smoother.

The day you understand this, your growth curve changes direction.

People don’t chase brands.

People chase solutions.

If you want to stay relevant, whether as a brand, a creator, a freelancer, a business owner, or a professional, then your goal shouldn’t just be “making money.”

Your goal should be:

✨ Solve problems.
✨ Solve bigger problems.
✨ Solve problems so well that people talk about you even when you’re not in the room.

It’s human nature:
We gravitate toward the people who understand us, see our struggles, and help us fix them.

Just like ants rush toward sugar, people rush toward value.

If your brand consistently identifies your audience’s challenges and offers clear, practical solutions, visibility becomes natural. Relevance becomes automatic.

Ask yourself a few honest questions:

🔍 What problem is your brand solving?
If you’re not solving anything, people have no reason to stay.

🎯 Who is your target audience?
You can’t reach who you don’t understand.

🌍 Where can you find them?
Visibility requires being in the right places.

🧠 What’s their behaviour and mindset?
Your audience leaves clues. Follow them.

🍽️ What’s their taste bud like?
What do they prefer? What style, tone, or approach resonates with them?

When you can answer these questions clearly,
you stop wandering , you start winning.

24/11/2025

YOUR GROWTH WILL CHANGE YOUR APPETITE.

20/11/2025

"I almost lost my 50-day Duolingo streak on Duolingo…”

I almost lost my 50-day Duolingo streak.
Fifty. Whole. Days.
Fifty days of consistency, discipline, commitment… gone because of one night of pure tiredness.

When I opened the app the next day, my heart dropped.
I told myself, “Omo, I’ve disappointed Duo. I’m not showing my face again.”
I was already preparing to ghost the owl in peace. 😂

Then, my phone buzzed, the next day.
👉 “It would be a bummer if you lose your 50-day streak!”

I rolled my eyes thinking, and I said to myself, “Too late. I already lost it.”
But something in me said: “Check it anyway.”

So I opened the app…
And there it was.
My streak.
Still intact.
Still waiting for me.
Still cheering me on.

I melted. I was relieved. Encouraged. Fired up again.

Here Is The Lesson,
Most of us run the moment we sense loss.
We don’t even pause to check if there's something we can still save, recover, or rebuild.
We’re too ready to use failure as an escape route.

But here’s the deeper psychology behind it:

When you start something new, something you’re uncertain about, your brain tries to protect you by keeping you in the familiar.
So you’ll avoid, distract yourself, procrastinate, or downplay your progress.

You’re not incapable…
Your brain is just uncomfortable with growth.

But here’s the truth:
You’ll never know how far you can go if you don’t move at all.
You’ll never know how much you can handle if you don’t stretch yourself.
You’ll never know your potential if you don’t confront the fear that guards it.

begins where comfort ends.

💪 So Here’s My Message To You

Roll up your sleeves.
Try again.
Go back to that skill.
Revisit that goal.
Return to that plan.
Re-engage that dream.

doesn’t demand perfection, just the courage to try again one more day.

With perseverance and intentionality…
🌤️ The sky isn’t the limit, it’s only the starting point.

POV,: I am the expert you need for your brand.

17/11/2025

GROWTH ISN'T A SPRINT RACE

08/11/2025

*Why Most People Struggle to Stay Committed to Growth*

Ever wondered why it’s so hard for many people to commit to something, and see it through?

Let me give you a funny example.

Growing up, whenever you had malaria, and the test came out positive for plasmodium, you’d be given drugs to take for several days, maybe 5 or 7, depending on the doctor.

Now here’s how it goes:
👉 Day 1 — you don’t feel much change.
👉 Day 2 — the medicine starts working.
👉 Day 3 — your body begins to feel the heat.
👉 Day 4 — you start regaining strength.

At this point, most people stop taking the drugs.
Why? Because they feel better.

But here’s the problem, the malaria isn’t gone yet.
Your immune system is still fighting it off, and the drugs are helping.

Once you stop the medication too early, the plasmodium regains strength.

And guess what? A month later, you’re down again , this time, you’ll need a stronger drug.
Why? Because the malaria parasite has built resistance.

Most people don’t realize what’s going on inside their bloodstream, they just stop when they “feel okay.”

It’s the Same With Growth
This isn’t just biology.
It’s psychological, and it shows up in our daily lives.

When you start something, a new business, content strategy, or personal growth plan, the first few days might feel slow.
Then results begin to appear.
You feel good, confident… and that’s when many people stop pushing.

But the truth is, the process has just started working!

The discipline to keep going, even when results start showing, is what separates temporary success from lasting growth.

The Moral of the Story
Life doesn’t work like the movies.
Here in real life, you don’t get instant transformations.

You have to stay through the process,
commit to the strategy,
and nurture your growth mechanism to keep your momentum alive.

Stopping halfway doesn’t help you grow.
It only weakens the effect of the progress you already made.

If you’re not consistent with your growth plan,
you’re like that little child who keeps treating malaria every month.

There’s nothing wrong with you, you just need to give yourself time to heal, grow, and strengthen.

Because when you stop too early, you’ll have to start again and this time, it’ll take more intentionality and tenacity.

Here is where I draw the curtains and I will say,
Be strong.
Be consistent.
Be patient.
And be continuous in your growth journey.

You will see results, if you stay long enough to let the process work.

🌸 Happy Social Saturday, Fam!

Remember: growth doesn’t take breaks.
Keep adding that 1% to your growth curve, every single day.

20/10/2025

You Are a Hero

Not all heroes wear capes.

Some just decide to start something from scratch, and keep building until it becomes something real.

Some dare to break free from the “white-collar job” routine to create something flexible for themselves.

Even when it means staying hungry sometimes.

Even when anxiety creeps in at 2 a.m.

Even when people don’t understand what you’re doing, but you keep going anyway.

Being a freelancer, a remote worker, an entrepreneur, a founder… it’s not for the weak.

It takes grit. It takes patience. It takes faith.
(And if you’re like me, it takes strong coffee and early mornings instead of late nights 😂☕).

So if you’re reading this, you are a hero.

Not every hero gets recognition or applause.
Sometimes, just showing up , being consistent, staying committed, pushing through the days that don’t make sense ,is the most heroic thing you can do.

Today is Monday for the heroes.
And you wear that crown proudly. 👑

Keep moving.
Even if it’s not looking like what you want yet, it will make sense in time.

Don’t give up , because never quit, and quitters never win.

Here’s to a new week filled with endless possibilities.

Let’s make more money, drive more traffic, ,and create better results together. 🚀

What’s one thing you’re proud of starting ,even when it scared you?

I am starting a project management course today with Creaitz.
2025, as being a great year of exploration and development and I love it for me.

17/10/2025

Pinterest SEO! How People Actually Find You.

When I first started using Pinterest, I treated it like every other social media app, pretty visuals, catchy captions, and a sprinkle of hope that something might “go viral.”

But here’s what I learned (the hard way) and will love to share it with you.

isn’t social media.
It’s a search engine with pictures.
And just like Google, people come to Pinterest looking for solutions, not just inspiration.

They’re not scrolling for vibes, they’re typing questions like:
➡️ “Easy vegan lunch recipes”
➡️ “DIY bathroom makeover on a budget”
➡️ “Content calendar template free download”

If your pins don’t show up when people search, you’re practically invisible, no matter how beautiful your designs are.

So how do you fix that?
Here’s what changed everything for me 👇

1️⃣ Research Like a Human, Not a Marketer

Go to the Pinterest search bar and start typing your topic.
The suggestions that pop up?
That’s literally showing you what people want.

When I typed “meal prep,” I saw results like “meal prep for beginners” and “budget-friendly meal prep.”

That told me exactly how people think, and what to create.

2️⃣ Use Keywords Naturally

Forget keyword stuffing or robotic phrasing. Just speak human.

Instead of writing:
❌ “Healthy food ideas.”
Say this:
✅ “Easy healthy meal prep ideas for busy weekdays.”

Same topic, but the second one meets the user where they are.

3️⃣ Create Content That Matches Search Intent

If people are searching “Pinterest marketing for beginners,” they’re not looking for your poetic story titled “How I Fell in Love with Pinning.” 😂

Be helpful, clear, and practical. Give them what they came for.

The more Pinterest understands what your content is about, the better it will show it to the right audience, consistently.

Here is your take-home lesson;

Pinterest isn’t about gaming the algorithm, it’s about understanding your audience’s intent.

When you align your words with what people are already searching for, your content works for you 24/7, even while you sleep.

🙋🏽 Here is a quick question for you:
Have you ever searched for something random on Pinterest and found a pin that solved your problem perfectly? That’s good SEO in action.

Guess what 😂😂, If you’re looking to make your pins more discoverable, I’d love to help you build a Pinterest SEO strategy that gets your content seen by the right people, not just pinned and forgotten.

14/10/2025

Building a Brand People Recognize and Remember

It's True Talk Tuesday, I would like us to tell ourselves the truth that most people are ignoring.

Common, gather around....😂😂
You know how it was said that the patient dog eats the fattest bone?

It's the same thing when it comes to building a brand.🥁🥁

Patience has to be the jacket where you work everyday, because it has to be part of you.

When you are patient to go through the work and allow your brand to grow with the right strategy and consistency.

You will not be under pressure to run into fast fame and after a while,no one hears anything about you again, because in the first place, you didn't build a working strategy to keep you moving timelessly.

Now that we have all agreed that you need to be patient and consistent with your growth strategy.

Let’s talk about Pinterest, shall we?

On Pinterest, being “everywhere” isn’t the goal, being memorable is.

Think about your favorite brands. You can spot them instantly, right?

doesn’t need to spell its name for you to recognize that swoosh.

doesn’t even need to show a logo, that green cup gives it away.

That’s the power of visual branding, and is built on .

When someone scrolls past your pin, they should instantly know it’s you.

The fonts, the colors, the layout, they all whisper, “hey, this is familiar.”

Here’s how to make your Pinterest branding stick:

1️⃣ Pick a Color Palette and Stick With It.
Choose 2–3 main colors that represent your vibe.

For example:
For Calm and neutral -- Beige, soft grey, white.

For Bold and fun-- Coral, mint, yellow.

Feminine and professional-- Rose gold, cream, navy.

If your pins look like they all came from different planets,😂😂 it’s time for a rebrand.

2️⃣ Use Consistent Fonts.
Don’t mix 5 fonts because they “look cute.” Pick one for headings, one for body text, and call it a day.

3️⃣ Add Your Logo or Handle.
Not in a huge “BUY FROM ME” way, just subtly at the bottom corner.

That way, when people share your pin, your brand goes with it.

Let me give you my example,
When I first started, my pins looked different every week, new fonts, random colors, no structure.

Once I picked a consistent style, saves and follows increased.
People started recognizing my content even before seeing my name.

Tell me, if someone scrolled past your pin today, would they know it’s yours? Or would it get lost in the sea of sameness?

Your Tuesday Confession:
Consistency builds recognition, and recognition builds trust.

I am Feyikemi Lois
Your Pinterest buddy and growth strategist.

11/10/2025

It’s Social Saturday, Guys!

Let’s talk about what went down during the week, the wins, the lessons, and every gist in between. 😄

I’ll go first 😂😂

Remember I told you I started a course with TechieBreed?
Well, this week we had our first assessment, and guess what?
I scored 90%! 😂🎉

Now, let me give you the inside gist.
I almost didn’t sign up for the course.

And even when I did, I almost got discouraged, thanks to our good old light issues and terrible data connections.
But I decided to keep showing up, one day at a time.

And now? I’m almost done. 🙌
I’ve gained so much knowledge. I’ve upskilled.
That’s the goal, right? .

From defining your target audience, social media management, managing websites to designing landing pages, running social media campaigns, and setting up ads, it’s been a worthwhile journey, and I’m so glad I didn’t give up.

Special shout out to Mr. David, Olajide David Oduniyi ,thank you for your excellent teaching ,prowess and patience! 👏

Now, here’s a little encouragement for you.
⏰ Time waits for no one.
If there’s something you’ve been meaning to start, start now.
Don’t let challenges hold you back; you’ll find your way through them.

Now,it's your turn to give me your gist. what have you been up to during the week. let's talk in the comments.

Enjoy your weekend, fam 💛
And don’t forget, I’m your friend and the help your Pinterest account needs. 😉

Oyewumi Oluwafeyikemi Lois

24/12/2025

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