30/10/2025
Marketing metrics don’t have to be confusing. Let’s keep it simple:
• CTR = Who saw AND clicked.
• ROI = Money in vs money out.
• Retention = How many customers keep coming back.
• CAC = How much it costs to get one new customer.
The better you understand these numbers, the smarter your marketing gets.
At Evaluate Media, we don’t just run campaigns — we measure what matters.