09/08/2026
๐ง๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด ๐ฝ๐ฟ๐ฒ๐ฑ๐ฎ๐๐ฒ๐ ๐ฐ๐น๐ถ๐ฐ๐ธ๐.
In paid acquisition, everyone can click a button and launch an ad.
But not everyone can tell you ๐๐ต๐ ๐ซ ๐๐ต๐ผ๐๐น๐ฑ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ฒ ๐ฌ.
We're selling to human beings.
The ad platforms are vehicles.
And the landing page is often where the real battle happens.
Recently, we sent about 100 people into an event funnel.
Something didn't feel right.
So I pulled out the heatmap.
๐ง๐ต๐ฒ ๐ถ๐ป๐๐ฒ๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐๐ฎ๐ ๐ฎ ๐ฑ๐ถ๐๐ฎ๐๐๐ฒ๐ฟ.
๐ ๐ธ๐ข๐ด ๐ญ๐ช๐ฌ๐ฆ, ๐๐ฆ๐ญ๐ญ ๐ฏ๐ฐ. ๐
We weren't going to keep sending traffic into a leaking bucket.
This is why I like looking at what people actually do on the funnel, not just what the ad platform tells me happened.
Where do they stop?
What do they click?
What do they ignore?
How far do they scroll?
Where does the interaction die?
If I don't have a third eye, ๐ต๐ผ๐ ๐ฒ๐
๐ฎ๐ฐ๐๐น๐ ๐ฎ๐บ ๐ ๐๐๐ฝ๐ฝ๐ผ๐๐ฒ๐ฑ ๐๐ผ ๐ธ๐ป๐ผ๐ ๐๐ต๐ ๐ซ ๐ถ๐๐ป'๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ถ๐ป๐ด?
๐พ๐ก๐๐๐ ๐จ ๐ฉ๐๐ก๐ก ๐ข๐ ๐ฅ๐๐ค๐ฅ๐ก๐ ๐๐๐ข๐. ๐ฝ๐๐๐๐ซ๐๐ค๐ช๐ง ๐ฉ๐๐ก๐ก๐จ ๐ข๐ ๐ฌ๐๐๐ฉ ๐๐๐ฅ๐ฅ๐๐ฃ๐๐ ๐ฌ๐๐๐ฃ ๐ฉ๐๐๐ฎ ๐๐ค๐ฉ ๐ฉ๐๐๐ง๐.
