10/01/2026
There is this common narrative that when you start a business, build a brand, or pursue anything meaningful, you shouldn’t expect your friends, family, or people who know you to support you.
Most of your support comes from strangers. But honestly, why is it like that? I think this narrative must change in 2026.
Support is not complicated. If you truly want my progress, it should reflect in your actions. Because when you don’t support me, it begins to feel like envy or a lack of genuine concern for my growth.
You can’t say you want my progress and then refuse to show up for it.
I’m not asking for money. I won’t come into your DM asking for financial help. But if I have a brand, if I’m selling something, or if I create content, then support can be as simple as liking my posts, commenting, sharing, or patronizing my work when you can. That is the least form of support, and it matters.
It is painful when the people closest to you find it hard to engage with what you do. If you believe in me, you should be the first to support my growth not the last. That mindset has to change.
We need each other to survive. I need you, and you need me. Not out of entitlement, but out of community. If you can’t patronize me, refer me. If you can’t refer me, support my visibility. That support goes a long way.
There’s a saying: If you go alone, you will go fast. But if you go with people, you will go far. I want to go far and I can’t do that alone. I need the support of my friends, my family, and my community.
So in 2026, let’s do better.
Let’s support one another genuinely, loudly, and without envy.